Christopher PennSeptember 21, 2015 Thought leadership is a central principle in effective public relations. By becoming a thought leader, you can shepherd your industry’s overall direction in a collaborative PR environment, or take the lead in an innovative PR environment. What does it mean to be a thought leader, and how do you become one? … Continue reading Identify Trends to Become a Thought Leader
Stephanie WhartonJuly 5, 2015 Working with a limited marketing budget has never been an easy feat for any brand. But, thanks to social media, this obstacle has become much more manageable in recent years. Organic beverage brand Suja Juice, which got its start in 2012, is active proof of that. Instagram, in particular, has emerged … Continue reading How To Identify And Retain Loyal Instagram Fans
Andrew DennisMarch 25, 2015 Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. Many business owners are aware that SEO is important to their company, but they might not fully understand why or how. This provides illegitimate businesses selling “SEO” an opportunity to profit from their lack of … Continue reading 3 Red Flags to Identify Unsavory SEO Agencies
Katey FerenziMarch 8, 2015 This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and … Continue reading Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas
Sean KimFebruary 23, 2015 There’s a saying that there’s always going to be someone better than you. This is true in every aspect of your life: personally and professionally. There will always be someone who’s a faster runner than you.There will always be someone who’s funnier than you.There will always be someone who’s more successful … Continue reading How To Identify Your Competitive Advantage In Life
How To Identify Keywords With Purchase Intentby Jennifer Blackie February 20th, 2015 What are purchase intent keywords you ask? Purchase intent keywords: action based terms searchers use when ready to buy products or services TWEET. Examples are ‘buy, ‘purchase’, ‘order’. Local keywords are used as well. Keywords with purchase intent vary by industry. A health clinic … Continue reading How To Identify Keywords With Purchase Intent
Katey FerenziFebruary 18, 2015 Whether you want to admit it or not, competitors are out there and they’re likely just as hungry as you are. This post is going to provide you with a simple and easily adoptable process that will help you examine and best keep tabs on your competition. You’ll be able to … Continue reading Small Business Boot Camp: How to Identify and Categorize Your Online Business Competitors
No HR professional wants to sort through endless stacks of resumes for every open position, but a manual hiring process often leads to this common conundrum. You know the skills and qualifications that your candidate needs to have in order to be a top performer at your company, but searching through a resume database for … Continue reading How to Use Pre-Screening Questions to Easily Identify Top Candidates
