By Michael Grothaus February 07, 2023 It seems like every morning another report indicates that ChatGPT is going to kill something—jobs, SEO, copywriting, Google, creativity. Now we can add romance to the list of its potential victims. That’s according to new research from McAfee, released one week ahead of Valentine’s Day. McAfee polled over … Continue reading Are you sure a human wrote that love letter? Valentine’s Day in the age of ChatGPT
HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily by Laurie Sullivan @lauriesullivan, January 19, 2023 HUMAN Security’s Satori Threat Intelligence and Research Team uncovered and took down a sophisticated ad fraud operation dubbed VASTFLUX consisting of more than 1,700 spoofed apps targeting 120 publishers. The ads ran in apps across nearly 11 million devices, and reached … Continue reading HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human
Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success by Ashley Cooksley , July 29, 2022 Too often, marketers undervalue the power of genuine connections, instead emphasizing straightforward ROI and stats they can cite. Sometimes brands forget that they’re dealing with—or rather, speaking to—real people living their everyday lives. People use social media for … Continue reading Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success
Vendors, stakeholders, users and even you can cause you a lot of problems. Steve Petersen on July 7, 2022 There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always … Continue reading Five human issues that can wreck a technology implementation
Objectives of Human Capital ManagementHolger Kormann, 21 June 2022 Human capital management aims to make employees more effective and productive resources for the organization. As such, it treats employees as essential resources and develops them in line with critical areas of responsibility. Human capital management also ensures that employees contribute to the organization’s overall objectives. … Continue reading Objectives of Human Capital Management
By Rachel Brennan April 14, 2022 Throughout the pandemic, technology decision-makers have quickly adopted new solutions to streamline remote and hybrid business processes. But this onboarding process shined a light on a long-standing problem: the inherent biases introduced to tech products by humans. Although many tech solutions are powered by AI, the tech … Continue reading How to spot human bias in the tech your company uses
John Arensmeyer October 4, 2021 When we think about infrastructure, we generally think about the money needed to improve our nation’s roads, bridges, and broadband, but we also need to think about what we need to support “human infrastructure.” In order to ensure a sustainable long-term recovery from the pandemic, we must tackle the structural … Continue reading Invest in Long-term Recovery for Hard-Hit Small Businesses Through Human Infrastructure
Plus news from Neustar and Drift. Chris Wood on August 18, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Good human marketing
Anthony Mersino May 7, 2021 Human Resources may not be what comes to mind when you think Agile. In fact, Human Resources is often used as the butt of the joke in many companies. Scott Adams has famously skewered HR many times in the past with Dilbert comic strips like the one below. This view … Continue reading What Would an Agile Human Resources Department Do?
