Helen Blake — February 28, 2019 Follow @futurecurve — February 28, 2019 Frustrated by the lack of collaboration across his management team, my client called me. He was almost desperate for suggestions that would help him in building a successful cross-functional collaborative team. This team comes together for regular management meetings and is extremely focused … Continue reading Collaboration – Human Activity or Business Tool?
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come. Keith Richey on December 24, 2018 We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently … Continue reading 3 inspiring campaigns that remind brands to be human during the holidays
Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens. As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate … Continue reading Human vs machine intelligence: how to win when ‘duplicate’ content is unique
Mike Brady — November 27, 2018 — November 27, 2018 qimono / Pixabay Key Takeaways Tech makes it easier for real estate agents to provide better service to clients. Digital platforms like CRM help agents build closer relationships with their clients, driving more referrals and repeat business. Agents that use tech are more productive than … Continue reading How Tech Can Make Your Agents More Human AND Productive
Consumers Want Less Tech, More Human Interaction by Laurie Sullivan , Staff Writer @lauriesullivan, (November 05, 2018) Brands want to wow consumers with techie services, but a report released Monday from voice platform Usabilla suggests consumers would rather speak to a live human being to solve their complex problems and create worthwhile customer experiences. Usabilla, which … Continue reading Consumers Want Less Tech, More Human Interaction
Daniel Burrus — October 4, 2018 Follow @DanielBurrus — October 4, 2018 Improving cognitive performance is a strategic imperative for anticipatory leaders. Yet, cognitive performance slows down due to cognitive friction. Cognitive friction occurs when professionals can’t think through uncertainties clearly in their minds. These uncertainties include: risks opportunities outcomes consequences implications impact causations causes … Continue reading Eliminate Cognitive Friction to Maximize Human Performance
Elizabeth Byrd — April 7, 2018 Follow @elizbyrd — April 7, 2018 Each year, SXSW overflows with innovative technologies. And when you get to play with a robotic dog that does tricks and has mannerisms that mirror a live dog, it’s easy to see how Artificial Intelligence is changing the way the world works. But … Continue reading Social Media Marketing With a Human Touch? Yes, Please!
Michael Wight — February 13, 2018 — February 13, 2018 “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” Henry Ford There are a lot of important factors behind the success of a business, and most important of them all is the human resource. It would not … Continue reading Ongoing Education: The Best Way to Motivate Your Human Resources
JoAnn Corley — February 4, 2018 Follow @joann corley — February 4, 2018 Have you ever been around a person for a bit or walked into a room and said, “Boy I just feel some bad vibes.” Or, you spend time with someone and walk away thinking, “I feel so good when I’m around them.” … Continue reading Can You Read Human Behavior Like the Beach Boys?
Brandon Redlinger — February 1, 2018 Follow @brandon_lee_09 — February 1, 2018 Stock photo Personal email – sent from an ADR to a prospect – is the workhorse of effective prospecting in account-based approaches. Done properly, these emails feel much more like personal business communications than marketing or selling (because that’s exactly what they are). … Continue reading 4 Parts of a Great Human Outreach Emails in ABM