by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
by Ginny Soskey April 29, 2016 Follow @shareaholicApril 29, 2016 Photo by ryanoshea. Let’s be real. When most of us started our first blog, we didn’t sign up to learn how to code—I know I didn’t. I was excited to express myself, learn a ton and maybe even get a job out of it. Once … Continue reading HTML 101: The Complete Guide to Understanding Code on Your Blog
by Miranda Paquet March 12, 2016March 12, 2016 Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see … Continue reading 4 Benefits of Using HTML Over Plain Text for Your Email Marketing
by Owen Radford March 3, 2016 Follow @ElementaryDigiMarch 3, 2016 HTML 5 is the latest incarnation of W3C’s markup language. Lots of companies have started to use HTML 5 for their sites and as such, there have been a number of rumours that have sprung up about the language that need to be addressed. This … Continue reading HTML 5 and SEO – What You Need to Know
by Beth Romelus February 27, 2016February 27, 2016 The battle between HTML and plain-text is an issue that a lot of businesses and marketers think about to themselves when it comes to email marketing. There are advantages and disadvantages to both HTML and plain-text emails. HTML can be used to build nice emails, but plain-text … Continue reading HTML vs. Plain-Text Email, Which is Better?
by David Wilson December 10, 2015December 10, 2015 The argument against rich HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that rich HTML email is a viable option, is it always the most effective approach for your … Continue reading When is Less More? Plain Text vs. HTML Emails
by Sumayya Sattar April 24th, 2015 1 Back in the day (pre-marketing automation software), marketing didn’t require too many technical skills. It has become essential today for the savvy marketer to be able to both build and tweak email templates, landing pages or websites without needing to run to a developer. The two most … Continue reading 20 Basic HTML & CSS Tricks Marketers Must Know
Columnist Andrew King explores some of the most innovatively designed brand emails of 2014. Andrew King on November 19, 2014 I recently participated on a panel of email designers, hackers and entrepreneurs that discussed the many difficulties that email designers face with poor CSS support in various email clients and what developers could do … Continue reading 5 Emails Pushing The Boundaries Of HTML & CSS
