Kevin George — June 3, 2018 Follow @imkevin_monk — June 3, 2018 An image is to a description is what spices are to a dish. Both enhance the experience one has when enjoying either. Communication has vastly been visual over the time. Early man used to paint in caves, early rulers and monarchs were immortalized … Continue reading The Ultimate Guide to Images in HTML Email
Contributor Len Shneyder settles the question once and for all. Len Shneyder on March 22, 2018 at 12:10 pm To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers. From time to time, I’ll get asked about my thoughts on … Continue reading B2B emails: To HTML or not to HTML?
Kevin George — August 1, 2017 Follow @imkevin_monk — August 1, 2017 Tumisu / Pixabay Email design and coding is a critical task with different email clients rendering emails differently. Creating the right design and coding it the right way is a challenging chore for developers. Adding space in your HTML emails that render well … Continue reading 5 Effective Techniques to Add Spacing in HTML Email
Jen Tabangcura — January 17, 2017 — January 17, 2017 Satisfying the rendering differences between the vast selection of email clients out there is an ongoing battle with web developers. Here are a few tips that can help save you hours of coding headaches. Use Inline CSS When possible, write your CSS inline. Some email … Continue reading Tips for Creating an HTML Email That Renders Universally
by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
by Ginny Soskey April 29, 2016 Follow @shareaholicApril 29, 2016 Photo by ryanoshea. Let’s be real. When most of us started our first blog, we didn’t sign up to learn how to code—I know I didn’t. I was excited to express myself, learn a ton and maybe even get a job out of it. Once … Continue reading HTML 101: The Complete Guide to Understanding Code on Your Blog
by Miranda Paquet March 12, 2016March 12, 2016 Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see … Continue reading 4 Benefits of Using HTML Over Plain Text for Your Email Marketing
by Owen Radford March 3, 2016 Follow @ElementaryDigiMarch 3, 2016 HTML 5 is the latest incarnation of W3C’s markup language. Lots of companies have started to use HTML 5 for their sites and as such, there have been a number of rumours that have sprung up about the language that need to be addressed. This … Continue reading HTML 5 and SEO – What You Need to Know
by Beth Romelus February 27, 2016February 27, 2016 The battle between HTML and plain-text is an issue that a lot of businesses and marketers think about to themselves when it comes to email marketing. There are advantages and disadvantages to both HTML and plain-text emails. HTML can be used to build nice emails, but plain-text … Continue reading HTML vs. Plain-Text Email, Which is Better?
by David Wilson December 10, 2015December 10, 2015 The argument against rich HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that rich HTML email is a viable option, is it always the most effective approach for your … Continue reading When is Less More? Plain Text vs. HTML Emails