Jessica Bennett — September 4, 2018 — September 4, 2018 A large number of marketers and business owners rely on pre-designed email templates for their campaigns. Templates are convenient, since you can rely on a designer and simply “pop in” the right content and visual elements like pictures and shapes. This is a great and … Continue reading Using HTML in Email Marketing: What You Need to Know [Infographic]
Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style
Kevin George — June 3, 2018 Follow @imkevin_monk — June 3, 2018 An image is to a description is what spices are to a dish. Both enhance the experience one has when enjoying either. Communication has vastly been visual over the time. Early man used to paint in caves, early rulers and monarchs were immortalized … Continue reading The Ultimate Guide to Images in HTML Email
Contributor Len Shneyder settles the question once and for all. Len Shneyder on March 22, 2018 at 12:10 pm To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers. From time to time, I’ll get asked about my thoughts on … Continue reading B2B emails: To HTML or not to HTML?
Kevin George — August 1, 2017 Follow @imkevin_monk — August 1, 2017 Tumisu / Pixabay Email design and coding is a critical task with different email clients rendering emails differently. Creating the right design and coding it the right way is a challenging chore for developers. Adding space in your HTML emails that render well … Continue reading 5 Effective Techniques to Add Spacing in HTML Email
Jen Tabangcura — January 17, 2017 — January 17, 2017 Satisfying the rendering differences between the vast selection of email clients out there is an ongoing battle with web developers. Here are a few tips that can help save you hours of coding headaches. Use Inline CSS When possible, write your CSS inline. Some email … Continue reading Tips for Creating an HTML Email That Renders Universally
by Olivier Choron May 12, 2016 Follow @purechannelappsMay 12, 2016 With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to … Continue reading Have HTML Newsletters Lost Their Mojo?
by Ginny Soskey April 29, 2016 Follow @shareaholicApril 29, 2016 Photo by ryanoshea. Let’s be real. When most of us started our first blog, we didn’t sign up to learn how to code—I know I didn’t. I was excited to express myself, learn a ton and maybe even get a job out of it. Once … Continue reading HTML 101: The Complete Guide to Understanding Code on Your Blog
by Miranda Paquet March 12, 2016March 12, 2016 Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see … Continue reading 4 Benefits of Using HTML Over Plain Text for Your Email Marketing
by Owen Radford March 3, 2016 Follow @ElementaryDigiMarch 3, 2016 HTML 5 is the latest incarnation of W3C’s markup language. Lots of companies have started to use HTML 5 for their sites and as such, there have been a number of rumours that have sprung up about the language that need to be addressed. This … Continue reading HTML 5 and SEO – What You Need to Know