Facebook Live Shopping is coming to an end in favor of Reels Meta is asking merchants to tout their products on Reels. A. Khalid @askhalid SOPA Images via Getty Images Facebook Live Shopping events appear to be another casualty of Meta’s shift to short-form video. According to an announcement on the company’s website, live … Continue reading TikTok will reportedly bring live shopping to the US this holiday season
holiday New Inflation Worries Cloud Holiday Forecasts by Sarah Mahoney , Staff Writer @mahoney_sarah, October 4, 2022 Rising consumer concerns about inflation are already causing retailers to second-guess their holiday marketing strategies. But new research from the NPD Group shows those worries are growing rapidly, with 29% of consumers saying finances and the economy will cause … Continue reading New Inflation Worries Cloud Holiday Forecasts
eBay Ads Holiday Survey Reveals Search And Purchase Patterns by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2022 Walmart and Target plan to begin offering deals earlier this year to keep up with soaring inflation holiday shopping and ease the pain for consumers at checkout. The strategies, announced Thursday, come as many expect holiday sales … Continue reading eBay Ads Holiday Survey Reveals Search And Purchase Patterns
As COVID concerns decline, worries about the financial impact of a recession have soared. Kim Davis on September 20, 2022 The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about … Continue reading Financial concerns threaten the 2023 holiday shopping season
Brand loyalty is out, retail loyalty is in — if there’s a deal. Constantine von Hoffman on August 31, 2022 It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers … Continue reading What will have the biggest impact on consumer holiday shopping?
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for
It isn’t too early to put key things in place so that when the holidays arrive, you’ll be ready. Ryan Phelan on June 24, 2022 Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” Now picture me hanging over your cubicle and waving my hands … Continue reading Email: An early check in before the holiday madness begins
Plus, thoughts about the future of work. Kim Davis on December 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading The holiday season is upon us
Terry Choi December 22, 2021 “Do you think we’ll forget you on Christmas just because you moved to Texas?” Deep down, every remote worker wishes for a note like that from their employer — hopefully with a little gift, a small token of appreciation. But if you’re trying to pick a present at the last … Continue reading Top 5 AI-Based Corporate Gifting Platforms to Use This Holiday Season
Lewis Schenk December 20, 2021 The last quarter of the year is generally when most organisations begin the countdown to the holiday season. The problem is, many see this period of time as the end of the business year, meaning that as January rolls around, all momentum is lost and businesses are forced to start … Continue reading Why You Shouldn’t Let Your Momentum Disappear This Holiday Season
