AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending. Constantine von Hoffman on November 26, 2025 Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $ 79.7 billion online from Nov. 1 to Nov. 23—a 7.5% jump over … Continue reading Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins
November 25, 2025 How to keep the peace at the holiday table
This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle. Constantine von Hoffman on November 21, 2025 This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about … Continue reading Marketers navigating low consumer confidence amid high holiday sales
Holiday Shoppers Using AI Are Open To Buy Through It by Laurie Sullivan , Staff Writer, November 14, 2025 Instant checkout on platforms like ChatGPT was one of the first features to emerge from a recent wave of partnerships between AI and ecommerce companies. Now companies like Google, which released several shopping agents this week, … Continue reading Holiday Shoppers Using AI Are Open To Buy Through It
Learn how to strengthen your sender reputation and boost engagement when it matters most. Campaign Monitor on November 6, 2025 The holiday season is make-or-break for email marketers. With inboxes bursting from October through New Year’s, even your most dazzling email content could disappear into spam folders if your deliverability isn’t solid. Mailbox Providers … Continue reading 4 essential tips to maximize holiday inbox placement by Campaign Monitor
This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. Ed Poppe on November 3, 2025 The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and … Continue reading How to turn holiday shoppers into loyal friends, not one-time buyers
November 02, 2025 Facebook’s new holiday ad pines for a social platform that’s long gone
Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. Constantine von Hoffman on September 4, 2025 The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer discounts and continued supply chain hiccups. Add … Continue reading Marketers must deliver value and trust to shoppers facing higher holiday prices
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June. Mike Pastore on August 29, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s “2025 Black Friday Cyber Monday (BFCM) Forecast.” AI is becoming central to how people shop, and the … Continue reading Holiday shopping is starting earlier in the year
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? MarTechBot on August 25, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading What to expect from social commerce during the upcoming holiday shopping season
