Many brands will be marketing around price this year. Use inclusivity and ESG achievement to stand out in the crowd. Constantine von Hoffman on September 13, 2023 With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, … Continue reading New Gartner report challenges conventional wisdom on holiday marketing
Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season, Constantine von Hoffman on September 8, 2023 The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer … Continue reading Online close to edging out physical stores for holiday buying
AI To Become 2023 Holiday Shopping Guide by Laurie Sullivan , Staff Writer @lauriesullivan, August 30, 2023 Retail will generate around 20% of its annual sales between October and the last day of December, according to a recent study, but how will artificial intelligence (AI) influence what and when consumers buy this holiday season? Aki Technologies, … Continue reading AI To Become 2023 Holiday Shopping Guide
A Jolly Holiday For Retailers Previously Anticipating Q4 Recession by Corinne Casagrande , August 25, 2023 All summer, retailers have been wondering, will people have any money left after all the concert and plane tickets? Consumers threw around cash in July everywhere as retail sales rose 0.7% (up 2% over last year). Prime Day helped … Continue reading A Jolly Holiday For Retailers Previously Anticipating Q4 Recession
What marketers in retail need to do to avoid disappointing holiday sales this year. Kim Davis on August 23, 2023 Current predictions have 2023 global holiday online sales set to reach around $ 1.2 trillion compared with $ 1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly … Continue reading Holiday online sales likely to remain flat YoY
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies. Nicola Agius on August 9, 2023 Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top … Continue reading Google Ads unwraps several new features ahead of holiday season
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one. Kath Pay on June 8, 2023 Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of … Continue reading Holiday email opt-outs: Right intentions, wrong response?
By Jeff Beer April 18, 2023 To mark that most sacred of stoner days, food delivery app Postmates has created a piece of merch tailormade for its most couch-bound product enthusiasts. Just don’t call it another piece of branded streetwear. The “Takeoutfit” is a hoodie built for lap-dining utility, including a fold-down … Continue reading Postmates makes 4/20 its best brand holiday with a hoodie built for eating takeout
Despite economic concerns, consumers responded to discounts in key categories like toys. Kim Davis on January 5, 2023 Consumers spent $ 211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games … Continue reading Final 2022 holiday numbers break ecommerce records
101 Holiday Quotes to Make Your Spirits Bright Calendar / 08 Dec 2022 Regardless of the year-end holidays, you celebrate, this is the time of year to reflect, celebrate, and give back. At the same time, it can be such a stressful season that you might feel like Scrooge. This holiday season, here are some wonderful … Continue reading 101 Holiday Quotes to Make Your Spirits Bright
