Brittany Berger — February 26, 2020 Let’s talk about content marketing and Cher. Yes, Cher. Because love her or hate her (I love her. I love her so much.), Cher is brilliant at content strategy and repurposing content, and we need to talk about it. So today we’re covering the main content repurposing strategy Cher … Continue reading How to Repurpose Content for Email with a Greatest Hits Funnel
Think carefully about your brand before wading into conversations during a disaster. Glorimar Perez on January 21, 2020 The Australian bushfires have become a global conversation, with celebrities and brands voicing their concern everywhere from social media to the Golden Globes. The sheer scale of this disaster and the climate change-driven dryness of this season, … Continue reading When a natural disaster hits, know when to talk business (and when not to)
Peter Daisyme — January 20, 2020 When the financial crisis struck Wall Street in 2008, the reverberations extended to small businesses on Main Street. Not many businesses had incorporated recession-proof strategies to help get them through the crisis. Banks froze new credit lines, making it harder for businesses to keep their doors open and maintain … Continue reading How to Recession-Proof Your Business Before One Hits
Sarah Voigtman — February 15, 2019 — February 15, 2019 Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content … Continue reading Bizarre Brand Hits and Misses – What We Can Learn From Them
Latin American Soccer Teams Got Most Hits On YouTube by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2018 On Sunday, France won the World Cup against Croatia 4 to 2. Croatia and France were not necessarily among the most popular 2018 FIFA World Cup teams people searched for and watched on YouTube during the past … Continue reading Latin American Soccer Teams Got Most Hits On YouTube
HTML5 Malware Hits Dozens Of Ad Networks, Publishers by Laurie Sullivan @lauriesullivan, (May 26, 2018) The Media Trust’s malware team, which provides data protection and security, has discovered a malware campaign — about 21 separate incidents — that hit dozens of global digital media publishers and at least 15 ad networks. The malware uses JavaScript commands … Continue reading HTML5 Malware Hits Dozens Of Ad Networks, Publishers
Thea Partridge — May 18, 2017 — May 18, 2017 It’s no secret that many companies have struggled with the move to digital marketing. It can be a fast moving and complex beast, so the task of harnessing it to achieve your company objectives can be tricky. That’s completely understandable! However, I think it’s important … Continue reading Why Driving Website Hits Is Just Like Hosting a Conference
How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out. Jonathan Hunt on December 3, 2015 It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search … Continue reading Google’s Year Of Change Hits Mobile Retail
Patrick GroomeOctober 31, 2015 The internet has done a lot for humanity, but improving our average level of civility isn’t one of them. Our collective ability to be unpleasant to each other is more refined than ever before. By and large, we’re using this ability to its fullest. All public-facing roles can expect to deal … Continue reading How to Take the Hits From Your Community
Alex BirkettSeptember 23, 2015 At a certain point, the results from your A/B testing may slow down. You’ll try dozens of small iterations, but the needle just won’t move. You’re experiencing diminishing returns, and it’s not fun. What does this mean? Probably that you’ve hit a local maximum. What do you do now? If you’ve … Continue reading How to Get Over Local Maximum? Everyone Hits It Eventually
