Tag Archives: Hidden

The Hidden Costs of Freelancing

Kara Perez — March 20, 2019 — March 20, 2019 People who want to become freelancers are often blinded by the major perks of the gig; working for yourself, working from home, wearing whatever you want, and eating lunch in front of your tv. But there is much more to being a legitimate freelancer, and … Continue reading The Hidden Costs of Freelancing →

The Hidden Growth Assets that All Successful Entrepreneurs Need

Entrepreneur Tools

Jeff Bullas — June 23, 2018 — June 23, 2018 “We are transitioning to a business economy where your brand is not just about bricks and buildings but bits and bytes” Today your brand is defined by its content online. And the data now measures its impact. The conversations and buzz are often hidden and … Continue reading The Hidden Growth Assets that All Successful Entrepreneurs Need →

Hidden PPC traffic killers

PPC Strategies

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Andrew Goodman on May 18, 2018 If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on … Continue reading Hidden PPC traffic killers →

Is There a Hidden Bias in Social Media That is Harming Your Business?

Social Media Audit

Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business? →

13 Hidden Online Startup Business Expenses

Startup Success

Peter Daisyme — March 19, 2018 — March 19, 2018 jarmoluk / Pixabay As an aspiring entrepreneur, it’s natural to overestimate the ease of entry for an online business. After all, since you won’t have to pay for a physical retail space, or in many cases, an office, your overhead will be drastically lower than … Continue reading 13 Hidden Online Startup Business Expenses →

How Big a Problem is This? The Hidden Codes That Are Controlling Our Lives

Problem Solving Culture

Jeff Bullas — October 30, 2017 — October 30, 2017 geralt / Pixabay There are hidden codes that we don’t notice. They make life easy. Built into the platforms and apps that control our lives. Working away in the background. Invisible tech has become so embedded in our lives that we take it for granted. … Continue reading How Big a Problem is This? The Hidden Codes That Are Controlling Our Lives →

Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

Facebook Marketing

Nabeena Mali — August 7, 2017 Follow @nabeenam — August 7, 2017 There’s no denying: Facebook marketing, done right, works. It makes sense, just in potential audience alone. Consider these demographics published by Omnicore in January 2017: 87% of online users of age 18-29 are on Facebook. 74% of college graduates are on Facebook. 72% … Continue reading Facebook’s Hidden Gems: Underused Tools for Facebook Marketing →

The Hidden Persuader: Email Drives Consumers To The Phone

Email Marketing Optimization

The Hidden Persuader: Email Drives Consumers To The Phone by Ray Schultz , Columnist, July 28, 2017 A new Forrester study shows that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t. It’s a great argument for having an inbound calling program. But as … Continue reading The Hidden Persuader: Email Drives Consumers To The Phone →