Tag Archives: Helps

New Adwords Custom Columns Feature Helps You Track Segmented Conversions

  by Nick Supapol January 6th, 2015  Nick Supapol Nick Supapol is Paid Search Strategy Lead (and consistently ranked #1 ping-pong player) at Search Engine People, specializing in Travel, Consumer Goods and Business-to-Business. AdWords has recently released one of my favourite new features since broad match modified keywords. It was added quietly in December 2014 … Continue reading New Adwords Custom Columns Feature Helps You Track Segmented Conversions

How Product Badging Helps Increase Conversions And Branding

By Eric Thomas, Published October 12, 2014 Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product. When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging … Continue reading How Product Badging Helps Increase Conversions And Branding