Tag Archives: Help

Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities

Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities by Laurie Sullivan @lauriesullivan, August 9, 2023 Anthropic, Google, Microsoft, and OpenAI will collaborate with the Defense Advanced Research Projects Agency (DARPA), a research and development agency within the Department of Defense (DOD), to enable competitors to develop state-of-the-art cybersecurity systems. The … Continue reading Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities →

How NC Fusion executed its campaign to help girls stay involved in sports

Sports Marketing

Walk through the entire process — problem ID, research, channel use and more — of a campaign to raise issue awareness. Constantine von Hoffman on August 7, 2023 When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who: NC … Continue reading How NC Fusion executed its campaign to help girls stay involved in sports →

Criteo to use image recognition to help connect online and offline channels

Image Optimization

A new partnership with Phuzion Media will give retailers better visibility into traditional offline media. Kim Davis on July 27, 2023 Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and … Continue reading Criteo to use image recognition to help connect online and offline channels →

These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI

Marketing Innovation

By Jeff Beer July 08, 2023 Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands, ad agencies, media companies, and social and tech platforms gathered here for the Cannes Lions Festival of Creativity—you could almost hear the constant chant of “AI, AI, AI, AI . … Continue reading These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI →

Dartmouth mathematicians have discovered a formula to help you beat the office bully

Office Environment

By Sam Becker June 30, 2023 Don’t bend, don’t break: That may be the winning strategy to defeat office bullies, according to new research. Researchers from Dartmouth College have found that there may be some surprising ways to fight back against workplace bullies, uncovering an “Achilles’ heel” that can help equalize the playing—or working—field. … Continue reading Dartmouth mathematicians have discovered a formula to help you beat the office bully →

6 marketing automation use cases where AI can help with data quality

Marketing Automation

Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality →

US calls upon volunteer experts to help address generative AI risks

Generative AI

Biden administration wants your input on rules for AI models like ChatGPT Jon Fingas @jonfingas American officials are taking further steps to set rules for AI systems like ChatGPT. The National Telecommunications and Information Administration (NTIA) is asking for public comments on possible regulations that hold AI creators accountable. The measures will ideally … Continue reading US calls upon volunteer experts to help address generative AI risks →

Could a new law help pry open the black boxes of social media giants?

Giants Under Legal

By Wilfred Chan June 16, 2023 Earlier this week, a bipartisan group of U.S. senators introduced a new version of the Platform Accountability and Transparency Act, which could force social media platforms to hand over valuable data about their inner workings to researchers and the public. But while researchers agree it would be a … Continue reading Could a new law help pry open the black boxes of social media giants? →

Five Innovation Practices To Help Business Owners Navigate Uncertainty

Innovation

Five Innovation Practices To Help Business Owners Navigate Uncertainty ValueWalk / Jun 9, 2023 The economic landscape is changing at an accelerating speed. More than ever, a growing number of businesses are having a hard time navigating marketwide complexity, driven by macroeconomic volatility and unprecedented levels of uncertainty. Navigating these business challenges through traditional methods of … Continue reading Five Innovation Practices To Help Business Owners Navigate Uncertainty →

Email marketing is dying: 3 actions to help it survive (and thrive)

Email Marketing Mistakes

Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that. Matt Moorut on May 24, 2023 Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying … Continue reading Email marketing is dying: 3 actions to help it survive (and thrive) →