By Sam Becker June 30, 2023 Don’t bend, don’t break: That may be the winning strategy to defeat office bullies, according to new research. Researchers from Dartmouth College have found that there may be some surprising ways to fight back against workplace bullies, uncovering an “Achilles’ heel” that can help equalize the playing—or working—field. … Continue reading Dartmouth mathematicians have discovered a formula to help you beat the office bully
Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality
Biden administration wants your input on rules for AI models like ChatGPT Jon Fingas @jonfingas American officials are taking further steps to set rules for AI systems like ChatGPT. The National Telecommunications and Information Administration (NTIA) is asking for public comments on possible regulations that hold AI creators accountable. The measures will ideally … Continue reading US calls upon volunteer experts to help address generative AI risks
By Wilfred Chan June 16, 2023 Earlier this week, a bipartisan group of U.S. senators introduced a new version of the Platform Accountability and Transparency Act, which could force social media platforms to hand over valuable data about their inner workings to researchers and the public. But while researchers agree it would be a … Continue reading Could a new law help pry open the black boxes of social media giants?
Five Innovation Practices To Help Business Owners Navigate Uncertainty ValueWalk / Jun 9, 2023 The economic landscape is changing at an accelerating speed. More than ever, a growing number of businesses are having a hard time navigating marketwide complexity, driven by macroeconomic volatility and unprecedented levels of uncertainty. Navigating these business challenges through traditional methods of … Continue reading Five Innovation Practices To Help Business Owners Navigate Uncertainty
Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that. Matt Moorut on May 24, 2023 Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying … Continue reading Email marketing is dying: 3 actions to help it survive (and thrive)
AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place by Ray Schultz , May 2, 2023 AdRoll has launched what it calls an automation builder — a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation builder is … Continue reading AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One Place
Marketing operations is facing a talent crisis. How much can AI technology help without damaging your brand? Ali Schwanke on April 25, 2023 You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing … Continue reading How AI can help address the marketing ops talent shortage
B2B buyers are prevented from pulling the trigger on purchases by fear of messing up. Here’s a framework for overcoming customer indecision and accelerating revenue. Scott Vaughan on April 7, 2023 Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing … Continue reading How B2B marketers can help sales overcome customer indecision
By Chris Stokel-Walker March 31, 2023 The magnitude 7.8 earthquake that hit Turkey and Syria in early February killed tens of thousands of people and left a trail of destruction in its wake. A massive cleanup operation is still underway in both countries. Meanwhile, one Turkish-based tech business has offered its support to … Continue reading Here’s how the Turkish startup Jotform used its web form tools to help in the aftermath of a deadly earthquake
