Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025 Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once
Consumers choose les expensive options they don’t see as inferior in quality. Can better consumer engagement fix that? Mike Pastore on March 25, 2025 More than half (54%) of American consumers say they don’t pay attention to the brands they buy, as long as the product meets their needs, a new report found. That’s … Continue reading Brand apathy growing among U.S. consumers
ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. Danny Goodwin on February 4, 2025 Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search — and ChatGPT sent more traffic to more than 30,000 unique domains by November. That’s … Continue reading ChatGPT growing as a traffic referrer, reshaping search behavior, report says
December 23, 2024 These were the top 10 fastest growing jobs of 2024 The fastest growing jobs focus more on expertise and human connection. None focused on AI. BY Shalene Gupta In 2024, the job market slowed. Tech layoffs continued: an estimated 100,000 jobs were lost according to Crunchbase News. While the unemployment remained low at … Continue reading These were the top 10 fastest growing jobs of 2024
Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases. Chris Wood on December 18, 2024 Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV … Continue reading Mobile’s growing role in holiday shopping
October 28, 2024 A growing network of influencers are pushing Ozempic Many content creators juggle promotions as side gigs alongside traditional jobs, with their ongoing weight-loss transformations unfolding in real time on TikTok. BY Eve Upton-Clark “I was offered $20,000 to sell you Ozempic,” the text overlay reads on TikTok influencer Stella Kittrell’s post. “A year … Continue reading A growing network of influencers are pushing Ozempic
The state of today’s consumer? Upset by negative experiences — but staying silent about them too. Kim Davis on October 15, 2024 Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers … Continue reading Declining customer feedback and loyalty, growing AI skepticism
September 06, 2024 The growing movement to help workers achieve digital balance More companies are encouraging their employees to achieve better digital balance, empowering them to disconnect after work hours. BY Henry Chandonnet If Carly Taylor was going back to in-person work, she had some ground rules. There would be no more after-work responses to her … Continue reading The growing movement to help workers achieve digital balance
August 24, 2024 This senior fell victim to a gift card scam—a growing ploy for fraudsters Increasingly, gift cards are a leading fraud payment method reported by older adults, according to the Federal Trade Commission. BY The Conversation Wednesday morning, the day before Thanksgiving, Mae awoke, set her hair in curlers and switched on her laptop. … Continue reading This senior fell victim to a gift card scam—a growing ploy for fraudsters
August 06, 2024 Reddit forecasts higher quarterly revenue, owing to growing ad spend The earnings also fan optimism that Reddit’s content licensing deals with Alphabet’s Google and Microsoft-backed OpenAI are paying off despite a fiercely competitive social media market, as it looks to diversify its revenue streams. BY Reuters Reddit forecast third-quarter revenue above Wall Street … Continue reading Reddit forecasts higher quarterly revenue, owing to growing ad spend
