Tag Archives: Groups

Turns out some groups axed by Facebook for content violations were actually hacked

A spokesperson said Facebook is working to restore the Groups mistakenly taken down. Amy Gesenhues on May 17, 2019 A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated more than 450 comments, with rumors that many Groups had been attacked by a spammer posting … Continue reading Turns out some groups axed by Facebook for content violations were actually hacked →

How Interacting in Professional Groups on Facebook Can Help Your Brand Grow

Branding In Social Media

Personal Branding Blog — April 12, 2019 — April 12, 2019 For years groups on Facebook have been a hub of activity, especially for brands. These are places where you can can actually help attract new Fans without paying for advertising. Groups can help build your personal brand’s visibility and create more social interactions. By … Continue reading How Interacting in Professional Groups on Facebook Can Help Your Brand Grow →

Boost Your Brand Awareness: LinkedIn Groups Make a Comeback

Branding Lessons

Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback →

Hold-Out Groups: Gold Standard for Testing—or False Idol?

A/B Testing Process

Derek Gleason — November 22, 2018 — November 22, 2018 qimono / Pixabay You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than … Continue reading Hold-Out Groups: Gold Standard for Testing—or False Idol? →

How Facebook Groups for Business Can Help Marketers Thrive

Facebook Groups

Katherine Nava — November 9, 2018 — November 9, 2018 With all the new changes to the News Feed, organic reach has become almost non-existent on Facebook. It’s harder and harder to get the engagement you want unless you diversify your approach. Facebook Ads are an easy way to get engagement if you have the … Continue reading How Facebook Groups for Business Can Help Marketers Thrive →

How to Make the Most Out of Small Business Facebook Groups

Facebook Engagement

Choncé Maddox — November 7, 2018 — November 7, 2018 rawpixel / Pixabay We know that small business Facebook groups can be very beneficial. However, there are so many different groups to choose from these days and you’ll want to avoid getting overwhelmed. It’s true that small business Facebook groups can be quite ineffective if … Continue reading How to Make the Most Out of Small Business Facebook Groups →

How to Use Azure Resource Groups for Better VM Management

Technology Impact On Business

Katy Stalcup — November 6, 2018 Follow @parkmycloud — November 6, 2018 When you create a virtual machine in Microsoft Azure, you are required to assign it to an Azure Resource Group. This grouping structure may seem like just another bit of administrivia, but savvy users will utilize this structure for better governance and cost … Continue reading How to Use Azure Resource Groups for Better VM Management →

Control Groups: An Effective Way to Measure Campaign Success

Marketing Campaigns

Anthony Villegas — September 16, 2018 — September 16, 2018 In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to … Continue reading Control Groups: An Effective Way to Measure Campaign Success →

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

Traffic Generation

Johnathan Dane — June 19, 2018 — June 19, 2018 Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands Get … Continue reading How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic →