Tag Archives: Google’s

Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’

Cookieless Targeting

targeting Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’ by Todd Wasserman , August 1, 2022 Mathieu Roche is cofounder and CEO of ID5, a company that provides “privacy-first user identification for digital advertising.” When Google announced last week that it was “expanding the testing” for the Privacy Sandbox for the Web, it pushed … Continue reading Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’ →

The ultimate guide to Google’s time-saving keyboard shortcuts

Google Tools

By JR Raphael   July 28, 2022   Keyboard shortcuts are pure geek gold. And if there’s one company that’s filled with efficiency-appreciating eggheads, it’s Google. So it’s no surprise that Google’s browser-based apps are absolutely overflowing with ways to accomplish tasks by pressing a key or two. And beyond the most broadly known keystrokes … Continue reading The ultimate guide to Google’s time-saving keyboard shortcuts →

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know

Search Trends

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know →

Google’s ‘raters’ are pushing for $15 an hour

Google Under Fire

Google sets baseline standards for temp workers after outcry Google staff weren’t even allowed to sympathize with contractors. J. Fingas @jonfingas April 2nd, 2019 AP Photo/Ng Han Guan Google is once again responding to complaints about working conditions and strategic decisions. The search firm is implementing “minimum standards” for temporary staff in the wake of … Continue reading Google’s ‘raters’ are pushing for $15 an hour →

How to get better leads and conversions with Google’s AI

Google Advertisement

Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI →

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out

Cookieless Targeting

Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2022 Google has developed a feature that gives users of its search engine and YouTube in Europe a new cookie choice — one they can accept or reject with one click while signed out or in … Continue reading Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out →

European publishers lodge EU antitrust complaint against Google’s ad tech

Google Under Fire

EU opens antitrust probe into Google’s advertising tech Regulators have been informally consulting on an investigation since 2019. S. Shah @eightiethmnt June 22nd, 2021 Yves Herman / reuters The European Commission has opened an antitrust investigation into Google’s alleged violation of competition law through its ad tech policies. Regulators, who have spent the past two … Continue reading European publishers lodge EU antitrust complaint against Google’s ad tech →

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