John Lincoln — July 19, 2017 Follow @johnelincoln — July 19, 2017 Simon / Pixabay If you’d like to promote your local business online by posting directly to Google’s search results, you can do that with Posts on Google. Google experimented with allowing people to post to Google Search and Maps before. Until now, though, … Continue reading Here’s How Your Local Business Can Post Directly to Google’s Search Results
Pam Aungst — July 7, 2017 Follow @PamAnnMarketing — July 7, 2017 Google has a number of free testing tools that can be used to improve your site in various ways. There’s some you may not even know exist – or, if you are aware of them, you may not know how to use them … Continue reading How to Use Google’s Free Testing Tools to Improve Your Site
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017 As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Andy Taylor on June 23, 2017 Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s … Continue reading Early performance results from Google’s update to close variants
Pam Aungst — June 21, 2017 Follow @PamAnnMarketing — June 21, 2017 Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites … Continue reading Google’s Guidelines For Link Building: What You Need to Know
Rachel Hand — June 8, 2017 Follow @GroMarketingLtd— June 8, 2017 Dubbed Fred, Google’s latest algorithm update has had many marketers scratching their heads trying to figure out what’s changed. The update happened at the beginning of March and in true Google style, it has taken 3 weeks for them to admit the update has … Continue reading Say Hello To Fred – Google’s Latest Algorithm Update
Marko Saric — April 28, 2017 Follow @MarkoSaric— April 28, 2017 In this guide, I’ll show you how to rank your blog on the top of the first page of Google’s search results. You’ll love it if you want to get more visitors from search engines. This post features everything you need to know about … Continue reading SEO 101: The Definitive Guide To Ranking Your Blog On Google’s First Page
Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company’s advice is in their best interest, not yours — so make sure you understand the nuances. Nate Dame on March 30, 2017 Last month, Google released a video detailing best practices for hiring an SEO company, … Continue reading Why Google’s SEO advice is NOT (always) in your best interest
Jordan Gardiner — March 16, 2017 — March 16, 2017 In Google’s Search Console, there are three supported roles; Owner, User and Associate. Each of these roles has various levels of control and access in Search Console. This article will teach you about these roles and how to Add and Delete each. Owner: This role … Continue reading Manage Owners, Users and Associates in Google’s Search Console
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017 Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad
