There’s more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus. Mona Elesseily on November 5, 2018 at 5:33 pm Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update … Continue reading Tips for using the new Google Ads interface
Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Boaz Goldstein — October 31, 2018 — October 31, 2018 Google Analytics remains the most used set of analytical tools for monitoring and tracking online statistics. Businesses across all industries use these tools to evaluate and improve the effectiveness of their marketing campaigns. If you currently only use Google Analytics to keep track of the … Continue reading Essential Google Analytics Uses for Informed CEOs
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more. Amy Gesenhues on October 29, 2018 at 2:58 pm LinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager. Why marketers should care Earlier this … Continue reading LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache
Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with nearby providers directly in the search engine. The icon that … Continue reading Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses
Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform
The ads reflect the new design of Google Discover, previously known as Google Feed. Ginny Marvin on October 15, 2018 For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover … Continue reading Native ad test in Google Discover feeds gets a new look
What’s new and striking about this survey is the runaway gap between Amazon and everyone else. Greg Sterling on October 15, 2018 All surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday shopping survey from CPC Strategy is any indication, Amazon is … Continue reading Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
Four ways a great PPC tool can turn you into a PPC rockstar On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a … Continue reading Do you still need a PPC tool with the new Google Ads?
