Conor Bond — October 24, 2019 Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in … Continue reading New Audience Targeting Options Coming to Google Search
Google Ads Conversions-By-Time Reporting Makes Much More Sense by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2019 Google Ads recently introduced a reporting feature that allows marketers to see the actual time that conversions occur. Previously, conversions were reported by the date that the ad was clicked. It really didn’t matter when the purchase was … Continue reading Google Ads Conversions-By-Time Reporting Makes Much More Sense
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration
Christian Carere — October 2, 2019 Follow @DigitalDucats Ever wondered how to get your website to the top of the search results? Well, the wait is over. The following strategies will get your website to a first-page position with the rewards of flowing traffic and new clients to your site. janjf93 / Pixabay Make the … Continue reading 5 Strategies to Rank Your Website on the First Page of Google
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
Kris Spisak — October 3, 2019 Follow @MidloWeb You could argue Google is more than a search engine. It was added to the Oxford English Dictionary as a verb in 2006, meaning to search the internet utilizing the Google search engine, but it’s become a generic word for looking things up. Go google that. Let’s … Continue reading Should You Pay Attention to the Google Search Console? Absolutely.
Google Advice On Core Ranking Updates by Laurie Sullivan , Staff Writer @lauriesullivan, September 27, 2019 Google has published a list of questions that search marketers should ask themselves if their company’s website is negatively impacted by a core search update in query results. The questions could help marketers gain a better understanding of where to … Continue reading Google Advice On Core Ranking Updates
Venkatesh C.R. — September 25, 2019 Follow @dotcominfoway Content ranking is a crucial thing when it comes to google. So, to get the best out of it, then you need to optimize your content for better ranking against your competitors. After considering rankings on content, I am confident enough to say that content ranking is … Continue reading How to Perfectly Optimize Your Website for Google [Infographic]
Here’s how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process. Tim Jensen on September 24, 2019 Ever put in a development ticket for what you thought would be a simple tracking code update? And then waited weeks for the task to … Continue reading Getting started with Google Tag Manager
