Google AI Overviews Drive CTRs Down by Laurie Sullivan , Staff Writer, November 6, 2025 AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands earned 35% more organic clicks and 91% more paid … Continue reading Google AI Overviews Drive CTRs Down
How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) Wisam Abdulaziz Nov 5, 2025 Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly.At Search Engine People, we audit hundreds of paid search accounts every year to uncover … Continue reading 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)
Google Advances Autonomous Agent Transactions by Laurie Sullivan , Staff Writer, October 30, 2025 AI agents are increasingly becoming the operational layer that connects businesses and consumers. That is why Google is working on a real-time streaming architecture as the next step for multi-agent systems. This will allow autonomous AI agents to act as personal shoppers on behalf … Continue reading Google Advances Autonomous Agent Transactions
Google DeepMind Reranks AI-Based Information by Laurie Sullivan , Staff Writer, October 29, 2025 BlockRank, a new ranking model for AI content from Google DeepMind, is designed to solve a new challenge introduced by artificial intelligence (AI) and large language models (LLMs). When generative LLMs emerged to search through AI-based engines, they were required to … Continue reading Google DeepMind Reranks AI-Based Information
Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads Ron Hutchison Oct 23, 2025 When most clients or businesses first dive into Google Ads, the first metric they notice is clicks. After all, clicks mean people are visiting your website — so more clicks must mean more customers, right? Well…. not … Continue reading Why Clicks Don’t Equal Customers: The Metrics That Really Matter in Google Ads
Google, Salesforce Extend Partnership For Autonomous AI Agents by Laurie Sullivan , Staff Writer, October 16, 2025 Salesforce Marketing Cloud CMO Bobby Jania announced in a keynote at the Dreamforce Conference on Thursday the next generation of Salesforce Marketing Cloud, Agentforce Marketing, that offers major features supporting advertisers and marketers, and has little resemblance to the … Continue reading Google, Salesforce Extend Partnership For Autonomous AI Agents
Accidental AI: How Nano Banana Gained Traction With No Help From Google by Laurie Sullivan , Staff Writer, October 15, 2025 Nano Banana came to Google Search and NotebookLM this week, with Photos the next step to get this enhancement. One analyst believes the popularity of Google’s AI image-editing model developed by the DeepMind team … Continue reading Accidental AI: How Nano Banana Gained Traction With No Help From Google
Apple, Google, and Meta face court cases for gambling app benefits Jacob Woodward Three of the world’s largest global names, Apple, Google, and Meta, are embroiled in court action for allegedly profiting from gambling-style apps on their respective digital platforms. As reported by Reuters, the trident is pushing for the action against them to be … Continue reading Apple, Google, and Meta face court cases for gambling app benefits
Meridian, released in January, now supports non-media variables, such as pricing and promotions. Constantine von Hoffman on September 30, 2025 Google updated Meridian, the open-source marketing mix model (MMM) it released in January. The program is designed to help marketers make better-informed budget decisions. The updates expand what marketers can measure. Meridian now supports … Continue reading Google expands capabilities of its open-source MMM program
Google Updates Meridian Model, Enables Non-Media Variables by Laurie Sullivan , Staff Writer, September 30, 2025 Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on … Continue reading Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
