Are Google Ad-Tech Divestitures Feasible? by Laurie Sullivan , Staff Writer, September 29, 2025 Google had a difficult day on Friday, the fifth day of its monopoly case. At least one report suggested that the Department of Justice (DOJ) strengthened one important part of the case. The DOJ’s witnesses — some focused on engineering — … Continue reading Are Google Ad-Tech Divestitures Feasible?
Criteo Retail Ads Bought Through Google In New Partnership by Laurie Sullivan , Staff Writer, September 10, 2025 Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes Criteo the first third-party vendor to integrate with … Continue reading Criteo Retail Ads Bought Through Google In New Partnership
Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World
Google expands AI Mode beyond English for the first time Starting today, the chatbot is available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. Kris Holt Google Google is opening up AI Mode to more languages. Starting today, the AI chatbot the company is integrating into Google Search is available in Hindi, Indonesian, Japanese, Korean … Continue reading Google expands AI Mode beyond English for the first time
Filmmaker Joins Google To Shape AI Entertainment’s Future by Laurie Sullivan , Staff Writer, September 4, 2025 Moviemaker and creative director Henry Daubrez joined the Google Labs team to shape the future of Flow, the company’s AI moviemaking tool. Daubrez helped to develop Flow, and created the short movie “Electric Pink” using the tool. Flow Sessions, a … Continue reading Filmmaker Joins Google To Shape AI Entertainment’s Future
More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Google’s share slips, a survey of U.S. users finds. Danny Goodwin on September 2, 2025 Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new … Continue reading ChatGPT, AI tools gain traction as Google Search slips
Google Gives Gemini AI Chat Memory, Delete Functions by Laurie Sullivan , Staff Writer, August 14, 2025 Google has introduced a Temporary Chat function for Gemini users seeking private conversations without permanent storage or retention by the chatbot. The feature excludes content from recent chat lists, Gemini Apps Activity records, and personalization training data for … Continue reading Google Gives Gemini AI Chat Memory, Delete Functions
Google Using Advanced LLMs To Take Down Invalid Traffic by Laurie Sullivan , Staff Writer, August 13, 2025 Advances in large language models (LLMs) are changing the way Google detects and fights against invalid traffic (IVT) and ad fraud in digital advertising that often manifests as clicks and impressions not generated by humans. By leveraging AI … Continue reading Google Advances LLMs To Block, Take Down Invalid Ad Traffic
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet? Constantine von Hoffman on August 11, 2025 Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been … Continue reading Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.
Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights
