By Adele Peters In 2020, Google set a goal to get to 24/7 carbon-free energy by the end of the decade, meaning that all of its data centers and offices will run on clean electricity every hour of every day, all year long. The company didn’t know exactly how that would happen. “We realized … Continue reading This new geothermal plant in the Nevada desert is helping power Google data centers
Google’s lead lawyer “visibly cringed” when the exact figure was accidentally revealed during the federal antitrust trial. Nicola Agius on November 17, 2023 Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $ 18 billion, in exchange for … Continue reading Google slips up and admits paying Apple 36% of Safari revenue
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays
For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
Precursors To A Google Breakup by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2023 Google and Microsoft this week separately said they would not challenge a law in Europe that would categorize them as a “gatekeeper.” The European Union law aims to require each company with this designation as gatekeeper to make it easier for … Continue reading Precursors To A Google Breakup
Google sues scammers that allegedly released a malware-filled Bard knockoff The defendants were previously served with over 300 takedown requests. Lawrence Bonk Mon, Nov 13, 2023 Future Publishing via Getty Images The hype surrounding emerging technologies like generative AI creates a wild west, of sorts, for bad actors seeking to capitalize on consumer confusion. … Continue reading Google sues scammers that allegedly released a malware-filled Bard knockoff
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Nicola Agius on November 7, 2023 Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers … Continue reading Google rolls out new shopping features to boost conversions
Google backs out of $15B bay area campus deals Radek Zielinski / Nov 4, 2023 Google has terminated its contracts with Australian developer Lendlease for four major Bay Area development projects. According to a Nov. 2 CNBC report, the canceled deals include plans for new Google campuses in downtown San Jose, Mountain View, and … Continue reading Google backs out of $15B bay area campus deals
Google Hid Its AI Dominance In Search For Years by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2023 Google executives downplayed the company’s position on artificial intelligence (AI) in recent testimony during its federal antitrust trial, saying the company has tried to be slow and cautious when implementing the technology because of its “dangerous” power. … Continue reading Google Hid Its AI Dominance In Search For Years
Google Brain founder: AI firms use extinction fears for regulation Radek Zielinski / Oct 31, 2023 Andrew Ng, co-founder of Google Brain and former chief scientist at Baidu, has accused large tech companies of spreading fear about artificial intelligence leading to human extinction as part of a “regulatory capture campaign” to shut down competition … Continue reading Google Brain founder: AI firms use extinction fears for regulation
