Tag Archives: Google

Google slips up and admits paying Apple 36% of Safari revenue

Google Revenue

Google’s lead lawyer “visibly cringed” when the exact figure was accidentally revealed during the federal antitrust trial. Nicola Agius on November 17, 2023 Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $ 18 billion, in exchange for … Continue reading Google slips up and admits paying Apple 36% of Safari revenue →

Google gives advertisers new generative AI tools for the holidays

Generative AI

New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech. Nicola Agius on November 16, 2023 Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The … Continue reading Google gives advertisers new generative AI tools for the holidays →

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Google Analytics

For the first time, integration is accessible to both GA4 standard and 360 properties. Nicola Agius on November 15, 2023 Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who … Continue reading Google Analytics 4 can now be integrated with Salesforce Marketing Cloud →

Precursors To A Google Breakup

Google

Precursors To A Google Breakup by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2023 Google and Microsoft this week separately said they would not challenge a law in Europe that would categorize them as a “gatekeeper.” The European Union law aims to require each company with this designation as gatekeeper to make it easier for … Continue reading Precursors To A Google Breakup →

Google sues scammers that allegedly released a malware-filled Bard knockoff

Google Under Fire

Google sues scammers that allegedly released a malware-filled Bard knockoff The defendants were previously served with over 300 takedown requests. Lawrence Bonk   Mon, Nov 13, 2023 Future Publishing via Getty Images The hype surrounding emerging technologies like generative AI creates a wild west, of sorts, for bad actors seeking to capitalize on consumer confusion. … Continue reading Google sues scammers that allegedly released a malware-filled Bard knockoff →

Google Hid Its AI Dominance In Search For Years

Google AI

Google Hid Its AI Dominance In Search For Years by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2023 Google executives downplayed the company’s position on artificial intelligence (AI) in recent testimony during its federal antitrust trial, saying the company has tried to be slow and cautious when implementing the technology because of its “dangerous” power.  … Continue reading Google Hid Its AI Dominance In Search For Years →

Google Brain founder: AI firms use extinction fears for regulation

Google Regulations

Google Brain founder: AI firms use extinction fears for regulation Radek Zielinski / Oct 31, 2023   Andrew Ng, co-founder of Google Brain and former chief scientist at Baidu, has accused large tech companies of spreading fear about artificial intelligence leading to human extinction as part of a “regulatory capture campaign” to shut down competition … Continue reading Google Brain founder: AI firms use extinction fears for regulation →

Merkle Transitioned To Google PMax, Then Ad Performance Fell

Advertisement Industry

Merkle Transitioned To Google PMax, Then Ad Performance Fell by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2023 Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids … Continue reading Merkle Transitioned To Google PMax, Then Ad Performance Fell →

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