Report says new hires must be justified in terms of strategic objectives. Greg Sterling on July 14, 2015 Long known for its lavish benefits and liberal hiring, Google is tightening its belt as it matures and revenue growth slows. The Wall Street Journal (WSJ) is reporting that the company is “curbing hiring and seeking ways to … Continue reading Google Tightens Its Belt As Company Growth Slows
Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It may have been a case of: it wasn’t AdWords, it was you. As a small business owner you’ve probably heard about the benefits of advertising using Google’s pay-per-click advertising platform AdWords. AdWords can be extremely … Continue reading 16 Reasons Your Google AdWords Campaign Didn’t Work (And How to Fix it!)
Dina ElyJuly 13, 2015 I recently had the “pleasure” of having to update approximately 60 business local listings for a client across the Google and Yahoo local business networks, and what I experienced working with both companies on this was an eye-opener. In the end, I think I’ve figured out why Google will always trump … Continue reading Google vs. Yahoo: The Local Listings Battle
Govind AgarwalJuly 12, 2015 Search Rankings are paramount to any website’s success. There are a number of ways to help you soar the search results peak. However Google Plus is one of the lesser known ways to make it. When you own a small business website or blog, you want to do everything possible to … Continue reading Enhancing SEO Of Your Site With Google+
Christina HallJuly 12, 2015 Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at on a regular basis: Number of sessions A session is a group of interactions a user takes within a given time frame. Google defines this time frame as 30 minutes. A … Continue reading Important Metrics in Google Analytics
Ankur SharmaJuly 12, 2015 So, your Google Analytics is all set up to track how many page views and visits your website is receiving. You know where they came from, how much each traffic source is driving to your website, what part of your site they’re visiting, and how long they are staying on your … Continue reading Google Analytics Goals, A Step-by-Step Guide
brandy montamboJuly 11, 2015 Google Panda refers to a series of on-going changes to Google’s search results ranking algorithm. First introduced in February 2011, Panda aims to essentially punish “low-quality” or “thin” websites, and reward higher-quality sites by decreasing or increasing their rank in search engine results. So why should you care? Well, as Google … Continue reading Google Panda: The History and Why You Should Care
ZOG DigitalJuly 10, 2015 Are your ads converting like they should? Any “Joe Schmo” can put together a Google AdWords campaign, but you need a deep understanding of how Google’s unique features pair with audience behaviors and interests to profitably achieve your goals. Proper planning, targeting and research can make the most of your marketing … Continue reading Does Your Google AdWords Campaign Cost-Effectively Convert?
Susan GilbertJuly 9, 2015 Is Your Website Getting Real or Fake Referrals? You Can’t Improve What you Don’t Measure I’m a big believer in measuring and tracking in order to know what you are doing right – (keep doing it!) – and what isn’t working (put your time and energy elsewhere). If you aren’t watching … Continue reading Is The Website Traffic You See In Google Analytics REAL?
Chris HortonJuly 7, 2015 SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, … Continue reading Forget Link Building: Time to Embrace the Google Knowledge Vault
