Tim AshAugust 3, 2015 Most online marketers have too much going on – attempting to keep pay-per-click campaigns profitable, trying to create content that aids Search Engine Optimization (SEO), tweaking the web site to present information better, improve the User Experience (UX) and lower the bounce rate, managing mobile variations or Responsive Web Design (RWD) … Continue reading Is Web Usability A Google Search Ranking Factor?
Troy HollenbeckAugust 3, 2015 Getting ranked on Google’s search engine results pages (SERPs) is a zero sum game. If you can capture one of three top spots, or at least Page 1, your website is practically guaranteed to get a lot of visitors. If you are on any other page, most potential customers will never … Continue reading Land Your Web Page in the Three Top Spots in Google Results
ReachCastJuly 31, 2015 You may already be optimizing your website content, blog posts, and even your social media properties for your top keywords to get your business found on search engines. But there are also some little-known tricks you can use to help increase your chances of getting found on Google. For example, did you … Continue reading From YouTube To Twitter: Little Known Ways To Get Found On Google
Hellen OtiJuly 29, 2015 Once upon a time, I had a very scary adventure on Google. Yes, I did the ultimate Google blunder—I started searching for a diagnosis to a small rash that I saw on my arm. Turns out it was nothing really more than a mere allergic reaction, but before I got to … Continue reading 3 Easy Google Search Hacks to Improve Your Google Results
Margot da CunhaJuly 28, 2015 Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company’s … Continue reading Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source. Ginny Marvin on July 28, 2015 To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from … Continue reading Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots
EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017. Martin Beck on July 28, 2015 Instagram’s advertising efforts appear to be paying off in a big way. How big? Big enough to pass Twitter and Google in mobile ad revenue in the next two years. That’s according … Continue reading Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017
Marty Weintraub, July 27, 2015 Meerkat is a popular mobile app that enables users to broadcast live video streaming over the Web. Notably missing from the mix are obvious ways to quickly index in Google through search engine optimization. Let’s look at some optimization techniques SEO that Meerkatapp.co provides, and some strategies that just may get your live feed … Continue reading Meerkat, Google SEO: Search Engine Rank For Savvy Marketers
Eric HammisJuly 23, 2015 So we’ve discussed pretty heavily the importance of creating a mobile friendly website and how to create one that caters to your customers. From easy navigation to a responsive design, the idea behind a mobile friendly website is all about improving the user experience. But a few months back, Google decided … Continue reading Google Improves Page Ranking For Mobile Friendly Sites
Almost 70 percent who encountered one abandoned the visit completely. Greg Sterling on July 23, 2015 Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the publisher’s app. Users generally hate these takeovers, and they do almost nothing for the brand … Continue reading Google: Data Show Users Hate App-Promotion Interstitials
