Jenn Villa — July 26, 2018 — July 26, 2018 You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in search. But even though you registered your business on Google, you’re still not seeing that helpful information box on the right sidebar of the search engine … Continue reading Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search
Google Warns Against Possible Expansion Of ‘Right To Be Forgotten’ by Wendy Davis , Staff Writer @wendyndavis, July 26, 2018 Google is expressing concerns to the Department of Commerce that the so-called “right to be forgotten” could spread from Europe to other areas of the world. Judges on Europe’s highest court created the controversial right four … Continue reading Google Warns Against Possible Expansion Of ‘Right To Be Forgotten’
by Karl Sakas | Jul 11, 2018 Frustrated—or dumbfounded—by some of your employees’ choices? Assuming they’re competent at their jobs, the problem might stem from a fundamental mismatch—what I call the Owner vs. Employee mindset gap. What do I mean? You and they approach things differently, using different Values, Goals, and Resources. Employees often choose … Continue reading Why your agency’s employees don’t think like an owner [Part 1 of 3]
Jenn Villa — July 22, 2018 — July 22, 2018 377053 / Pixabay Knowing what searchers type to find your product or service might seem obvious, until you Google search a fitting phrase and your business doesn’t appear in the results. Wait a minute. What gives? Why aren’t you showing for those Google keywords? Your … Continue reading How to Find the Right Google Keywords for Your Business
Bill Reynolds — July 18, 2018 Follow @BillReyCooks — July 18, 2018 PhotoMIX-Company / Pixabay Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your … Continue reading How Do SEO and Google AdWords Work Together?
Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. Joy Hawkins on July 13, 2018 In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague … Continue reading Do Google reviews impact local ranking?
Google Announces A Measurement Partners Program To Strengthen Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2018 Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that gives marketers confidence in the numbers. Google is committed to helping … Continue reading Google Announces A Measurement Partners Program To Strengthen Metrics
Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data
Debra Murphy — July 6, 2018 Follow @MasterfulMktg — July 6, 2018 Google Analytics collects a lot of data, which for most of us can be a bit overwhelming. We don’t have time to spend hours every day studying our website analytics and what the information means. But Google now sends emails to analytics account … Continue reading Google Analytics Bounce Rate – What Is It and How Can You Reduce It?
Google Shows Preference To Quicker-Loading Mobile Pages by Laurie Sullivan @lauriesullivan, (June 30, 2018) The speed at which pages load in browsers has begun to determine those that will serve up higher in mobile searches, according to data released this week. The Searchmetrics study, released prior to Google’s mobile speed update, scheduled for release in … Continue reading Google Shows Preference To Quicker-Loading Mobile Pages
