It’s been one step forward, two steps back for Google’s Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. Kim Davis on March 7, 2024 Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari … Continue reading Goodbye to cookies: Digital advertising’s leap in the dark
Tag Archives: Goodbye
Omegle founder announces the site is shutting down in a wild goodbye note
By Chris Morris November 09, 2023 Omegle, the anonymous video chat service founded in 2009, which saw a surge of popularity as people were isolated at home during the pandemic, has finally called it quits after 14 years. The closure comes following the settlement of a recent lawsuit that alleged Omegle gave sexual predators … Continue reading Omegle founder announces the site is shutting down in a wild goodbye note
It’s time to say goodbye to your email open rate
If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening. Natalie Jackson on July 28, 2023 The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA, plus consumer pressure on big tech companies. Marketers can no longer use … Continue reading It’s time to say goodbye to your email open rate
Hello, Elon. Goodbye, the Twitter we once knew
By S.A. Applin October 27, 2022 After months of speculation, on Thursday evening, Elon Musk finally took the helm at Twitter. The new “Chief Twit,” as his bio on the social media app now reads, was spotted earlier this week walking into San Francisco headquarters carrying a lavatory sink, all to make a … Continue reading Hello, Elon. Goodbye, the Twitter we once knew
Meta employees say goodbye to perks like on-site laundry
Facebook gives Group admins new tools to block misinformation Admins can automatically reject posts that have been debunked by fact checkers. K. Bell @karissabe March 9th, 2022 Dado Ruvic / reuters Facebook is once again trying to stem the flow of misinformation within Groups. The social network is giving group admins new tools to help … Continue reading Meta employees say goodbye to perks like on-site laundry
How to Say Goodbye to Old Unengaged Subscribers the Right Way
Nicole Blanckenberg March 15, 2021 There are three key reasons why it may be time to say goodbye to inactive subscribers: Decreased ROAS: The bigger your email marketing list is, the higher your email marketing platform costs will be. Higher costs, combined with reduced engagement, mean reduced ROAS. Decreased deliverability: The more inactive email subscribers … Continue reading How to Say Goodbye to Old Unengaged Subscribers the Right Way
Is it time to say good-bye to the CMO role or just give it a new acronym?
Why organizations are re-imagining the role and expectations of senior marketing leaders. Amy Gesenhues on December 17, 2019 The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting … Continue reading Is it time to say good-bye to the CMO role or just give it a new acronym?
Say Goodbye to HTTP. Say Hello to HTTPS
Jacob Brain — July 25, 2018 — July 25, 2018 (July 28, 2018) (July 24th), Google Chrome 68 rolled out and with it a big step toward a more secure internet. Unfortunately, this may also mean that Google is metaphorically telling visitors to your website to “RUN”. Ever noticed that green padlock to the left … Continue reading Say Goodbye to HTTP. Say Hello to HTTPS
Google Reminds Advertisers To Say Good-Bye To Converted Clicks
Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan @lauriesullivan, February 27, 2017 Google began emailing reminder letters late last week about its decision to eliminate the column in AdWords called Converted Clicks, which helps advertisers to better understand last-click performance metrics that many still rely on. Late last year, Google moved … Continue reading Google Reminds Advertisers To Say Good-Bye To Converted Clicks
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
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