Why organizations are re-imagining the role and expectations of senior marketing leaders. Amy Gesenhues on December 17, 2019 The chief marketing officer role has had quite a ride this year, with many brands falling in — and out — of love with the C-level marketing position in 2019. Coca-Cola announced this week it was promoting … Continue reading Is it time to say good-bye to the CMO role or just give it a new acronym?
Jacob Brain — July 25, 2018 — July 25, 2018 (July 28, 2018) (July 24th), Google Chrome 68 rolled out and with it a big step toward a more secure internet. Unfortunately, this may also mean that Google is metaphorically telling visitors to your website to “RUN”. Ever noticed that green padlock to the left … Continue reading Say Goodbye to HTTP. Say Hello to HTTPS
Google Reminds Advertisers To Say Good-Bye To Converted Clicks by Laurie Sullivan @lauriesullivan, February 27, 2017 Google began emailing reminder letters late last week about its decision to eliminate the column in AdWords called Converted Clicks, which helps advertisers to better understand last-click performance metrics that many still rely on. Late last year, Google moved … Continue reading Google Reminds Advertisers To Say Good-Bye To Converted Clicks
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
Margot da CunhaJuly 28, 2015 Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company’s … Continue reading Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
Business.comMarch 12, 2015 There’s an old saying that the two best days of owning a boat are when you buy it and when you sell it. The same expression applies to your business. As The New York Times points out, you only sell your business once. Even if you currently have no intentions of selling, … Continue reading Hard to Say Goodbye: Are You Ready to Sell Your Business?
Larry KimMarch 6, 2015 The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week. Horowitz didn’t specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of … Continue reading Goodbye, Google+: Social Network Broken Into Streams and Photos Products
Elizabeth JonesFebruary 26, 2015 Most people believe that the more followers or fans they have on social media, the more successful their brand appears to be. This leads a lot of them to actually buy fake followers. All this does is create the illusion of popularity, without any of the engagement that comes with having … Continue reading Say Goodbye to Fake Followers
New free service, part of Twitter’s Fabric app development platform, is available globally today for iOS, Android and the web. Martin Beck on October 22, 2014 at 3:23 pm No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming … Continue reading Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number