by Kara Burney March 23, 2016 Follow @wkndatburneysMarch 23, 2016 So you grew your brand’s social media audience. Congratulations! But before you go patting yourself on the back… just how “good” is your growth? As more people join social networks worldwide, and competitors accumulate followers more quickly, is the value of your audience depreciating? First, … Continue reading How “Good” Is Your Social Media Follower Growth?
by Dave Brock March 8, 2016 Follow @davidabrockMarch 8, 2016 I’ve been involved in a fascinating conversation with Greg Michaels. He wrote a great article, Regarding The “Challenger Customer.” Taking “Good Enough” Away From The Sales Table. He piqued my interest and we’ve been communicating and debating about it for days. We all, our customers … Continue reading “Good Enough” Should Never Be “Good Enough”
by David Mercer March 1, 2016 Follow @smepalsMarch 1, 2016 It’s easy to think that good business ideas come in a blinding flash of inspiration to some lucky entrepreneur (probably in his/her garage somewhere), but this is almost never the case. A great idea is generally a destination – a series of interrelated steps that … Continue reading How to Come Up With Good Business Ideas (Step-by-Step)
Snapchat isn’t just for teens. Columnist Laurie Keith explains why it’s time for marketers to jump on board and deliver content in a unique way. Laurie Keith on February 24, 2016 For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES) in Las Vegas during … Continue reading Snapchat For Social Good
by Rupert Adam February 16, 2016 Follow @emailcenterFebruary 16, 2016 A huge portion of your database are likely not to have purchased anything from you in several months. Nearly every online business has this issue, with customers only buying once and never return. Yet get them to come back again and they are far more … Continue reading What Makes a Good Re-activation Program
by Kim Niemi January 28, 2016 Follow @KimNiemiDMGJanuary 28, 2016 Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective … Continue reading Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media
by Andre Bourque January 22, 2016 Follow @SocialMktgFellaJanuary 22, 2016 It’s hard to imagine that in 2016 there is anyone who doesn’t use email in their day to day life. It’s even estimated that there will be over 212 BILLION emails sent this year alone. Over 123 billion of those emails will be sent and … Continue reading Understanding the EMC Benefits of Good Email Practice
by James Clear January 18, 2016 Follow @james_clearJanuary 18, 2016 Bad habits interrupt your life and prevent you from accomplishing your goals. They jeopardize your health — both mentally and physically. And they waste your time and energy. So why do we still do them? And most importantly, is there anything you can do about … Continue reading How to Break a Bad Habit (and Replace It With a Good One)
by Sam Warren December 23, 2015 Follow @rankpayDecember 23, 2015 Affordability, my friends, is a highly subjective word. What may seem affordable to one business owner, might in turn seem outrageous and unreasonable to another. Further, what may seem affordable at the outset, may turn out to be costly if expected results aren’t obtained. In … Continue reading Affordable SEO Services Are Only as Good as the ROI They Deliver
by Jonathan Bright December 21, 2015 Follow @SoutherlyCommsDecember 21, 2015 The pressure of a positive image directly affecting the bottom line is driving this digital economy Normally for the Christmas-themed article I’d wonder how I’m supposed to make the link between content marketing and Christmas. Something, something, mince pie. How do you write a Yule … Continue reading “Good Will Toward Men”: The Strategy That’s Not Just for Christmas
