As the FCC’s new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of marketing. Josh Manion on April 8, 2015 The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband Internet access as a telecommunications service — in effect, … Continue reading Data Collection Of The Future: Going Beyond The Tag
Adam BaetuFebruary 24, 2015 Discovering that your marketing emails have been languishing in customer’s spam folders can be incredibly frustrating, and it can also be bad for your brand’s reputation. But why does it happen, even when customers have subscribed to your email list? Just as importantly, how can you ensure your emails avoid spam … Continue reading Why Are My Emails Going to Spam?
Terry Winters December 18, 2014 As the holidays approach, you may be wondering whether to close your business or stay open. During the initial growing years, many small business owners mistakenly keep the doors open during holidays in the hope of getting ahead of their competition or fear of losing customers. However, experts advise … Continue reading Holiday Shut Down: Should You Pause or Keep Going?
Prasant Naidu December 11, 2014 Content is and will be the king; it holds true for any medium – print, radio, TV or social media. One of the trends that we have witnessed in 2014 at Lighthouse Insights (LI) while reviewing social media campaigns, is that the focus on exclusive visual content for the … Continue reading How Visual Content On Social Media Is Going To Evolve In 2015
by Laurie Sullivan, October 31, 2014 Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a variety of other things such as ad size allows some technology to make decisions on the ads to serve. The strategy recently brought two companies … Continue reading I’m Going To Cross-Device Target You By Matching Online Search Behavior
By Jenifer Kramer, Published October 24, 2014 As an entrepreneur, every day brings new challenges, many of which are extremely stressful. And without a big corporation to back you, it could literally mean the difference between paying your rent and not. So, how does one maintain their composure as they endure the ups and downs … Continue reading 6 Ways To Relieve Stress When The Going Gets Tough
When everything is going wrong with your website, your business suffers. You may be in need of a major overhaul, just a few tweaks, or somewhere in between. It all depends on where you started, where you are now and where you intend to go. You do have goals, right? If you don’t, that’s your … Continue reading Four Reasons Why Everything Is Going Wrong With Your Website
Is it time to go back to email for engagement? Before social media there was email. Email evolved from the early 1990′s to the early 2000′s. It was a great way to get people connected. People measured their engagement by the number of emails they received. Do you kind of remember that. It’s actually kind … Continue reading Email – Are You Serious? I Thought That Was Going Away Soon.
4 NerdWallet’s How Do You Do Money? series asks people from various walks of life to share their attitudes and approach to personal finance, with the goal of bringing transparency to discussions surrounding money. In this installment we speak with Kelly Jepsen, a 24-year-old designer living in Hamilton, New Zealand. This is how he does … Continue reading How Do You Do Money? Kelly, Designer
By Jim Winsett Q: I’m tired of living paycheck to paycheck each month. I would like to be more financially secure, and even create some savings, especially an emergency fund. But I have so much debt, that I feel overwhelmed and don’t know where to start. Does the BBB have any tips on where to … Continue reading Biz Bulletin: Tips for not going in the red
