Moss Clement — February 14, 2020 Are you wondering how to write a blog post that goes viral? Many bloggers and content marketers are struggling to create viral content. So if you’re at this stage of your blogging career, this article is right for you. Content marketing is a lucrative business and one of the … Continue reading 9 Easy Ways on How to Write a Blog Post That Goes Viral
Colum Donahue — October 2, 2019 Why does spend management take up so much time? In theory, a process that’s important to such a wide variety of businesses should have been perfected long ago. Instead, it is often an inefficient and unreliable use of company time. This task takes up so much time that it … Continue reading Accurate Spend Management Goes Beyond Reconciling Invoices
Account-based strategies and know-how have moved from nice-to-have to critical skills for B2B professionals. Scott Vaughan on August 19, 2019 Account-based Marketing is one of the most discussed strategies in conferences rooms and at conferences. Sales and marketing research and advisory firm TOPO released a report to the B2B community last quarter that stated emphatically: … Continue reading ABM goes mainstream: What have we learned and what’s next?
Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1
Syed Balkhi — February 7, 2019 Follow @SyedBalkhi — February 7, 2019 Videos can spread like wildfire on social media today. From hilarious company commercials, to YouTube stars, to regular joes who capture a funny family moment; seemingly anyone has the capability of going viral in today’s video-obsessed culture. It may seem like just about … Continue reading 5 Tips for Creating a Marketing Video That Goes Viral
Greg Sterling on September 6, 2018 Pandora has been working with location analytics provider Placed (owned by Snap) over the last four years. The two have been measuring the offline impact and incremental visitation lift from Pandora campaigns in the fast food, retail and tourism verticals. Pandora uses offline measurement to track the efficacy … Continue reading Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
Chris Richardson — June 8, 2018 — June 8, 2018 Did you know that 74% of marketers rely on visuals in their social media marketing campaigns, and 56% of them rely on infographics? It’s easy to understand why visual content is such a success in the online world. “A picture is worth a thousand words” … Continue reading 7 Tricks to Create an Infographic That Goes Viral
Logan Godfrey — May 6, 2018 — May 6, 2018 With the 2018 NFL Draft now over, it’s time to write a marketing blog. Before you ask if that makes sense, I’ll explain. If you’ve read any of my blogs in the past, like “A Scouting Combine for Digital Marketers”, you know that I am … Continue reading Drafting Digital Marketing Components: Who Goes First?
In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going. Greg Sterling on January 17, 2018 It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine whether … Continue reading Freckle CEO: Every single online KPI goes away with better (offline) attribution
Brian Wallace — January 7, 2018 Follow @nowsourcing — January 7, 2018 Like it or not, the vast majority of business professionals are completely dependent on the Internet to get work done. Stop and take a minute to think about all the things you could actually accomplish if the Internet got shut off at work. … Continue reading What Do You Do When The Internet Goes Out? [Infographic]
