Tag Archives: giving

Forget capturing mindshare. It’s time for brands to start giving customers space

By Bryan Goodpaster     June 28, 2022 Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association, 32% of adults are so stressed they struggle to make everyday decisions. Much has changed over the past two … Continue reading Forget capturing mindshare. It’s time for brands to start giving customers space

The case for giving hourly workers greater scheduling flexibility

By Cecile Alper-Leroux   April 30, 2022   Flexibility has become essential for employees as workplace expectations continue to shift due to ongoing pandemic uncertainty and increasing choice driven by the Great Resignation. Organizations that employ office and white-collar workers have adopted more flexible practices for where, when, and how employees work. Industries that rely … Continue reading The case for giving hourly workers greater scheduling flexibility

How giving workers the skills to succeed can counter the Great Resignation

By Mark Nelson March 20, 2022 Leaders looking for competitive advantages in every facet of their business—from operations and sales to recruiting and retention–cite employees’ data skills as a top need. But when it comes to providing those data-training opportunities, companies keep failing. Recently, my company, Tableau, commissioned Forrester Consulting to explore organizational issues and … Continue reading How giving workers the skills to succeed can counter the Great Resignation

What is call analytics and how is AI giving marketers more power to measure inbound call data?

The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications. Pamela Parker on February 10, 2022 Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers … Continue reading What is call analytics and how is AI giving marketers more power to measure inbound call data?

How to Build a Business By Giving Away Free Resources

Marc Andre July 6, 2021 In 2021, a growing number of businesses and entrepreneurs are making money by giving away free products or services. Offering freebies can be an effective way to reduce customer acquisition costs, allowing bootstrapped companies to reach large audiences without spending millions of dollars on advertisements. But it’s not just small … Continue reading How to Build a Business By Giving Away Free Resources

Small Businesses Could Win Giving Tuesday This Year, According to a New Survey

Stefan Palios November 12, 2020 When Black Friday became entrenched in retail tradition, a few innovative nonprofits developed the idea of Giving Tuesday. Instead of door crasher deals or online shopping, charities asked people to make donations on the Tuesday after American Thanksgiving. This tradition continues today, but like all things it will be a … Continue reading Small Businesses Could Win Giving Tuesday This Year, According to a New Survey