Ashley Perssico December 1, 2020 It goes without saying that 2020 has been quite the year. In fact, you’re probably sick of hearing things like “in these unprecedented times,” and “now more than ever,” just as much as I’m sick of typing them. But, it’s true. We are in unprecedented times. And, now more than … Continue reading How to Support Your Community this Giving Tuesday
Stefan Palios November 12, 2020 When Black Friday became entrenched in retail tradition, a few innovative nonprofits developed the idea of Giving Tuesday. Instead of door crasher deals or online shopping, charities asked people to make donations on the Tuesday after American Thanksgiving. This tradition continues today, but like all things it will be a … Continue reading Small Businesses Could Win Giving Tuesday This Year, According to a New Survey
Sarah Flis — March 20, 2020 Today, 76.2 million millennials live in the U.S. and 84 percent of them contribute to charities, more than other generations. Millennials give an average of $ 481 annually. Based on that, millennial fundraising totals more than $ 30 billion. That’s a huge opportunity! For non-profit organizations to succeed in … Continue reading Millennial Fundraising: Why this Generation Cares About Giving
Arik Hanson — March 11, 2020 By now, the “war for talent” has been well-documented. We’re facing a shortage of talent. Employees hold all the cards. Employers need to adapt in terms of what employees really want in the new economy. Except, here’s the problem: They’re not doing that. Not even close. According to Ragan’s … Continue reading Why Aren’t Employers Giving PR Employees the Benefits They Want?
John Rampton — December 18, 2019 We are told from a young age that we should give back to others. This could be through charity, volunteer work, or other means. This idea may be intertwined with religion and societal values. It makes sense, too. Giving back makes the world a better place. We also do … Continue reading 7 Reasons Giving Back Makes Your More Fulfilled
In today’s Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand. Adam Berkowitz on September 19, 2019 As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the … Continue reading Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook
Bob Van Rossum — December 23, 2018 Follow @BobVR — December 23, 2018 ‘Tis the season for giving! It’s the time of year again where CMOs are thinking of how to not only end the year with a strong quarter but also give back. As you’re thinking of ways to give back to the community, … Continue reading ‘Tis the Season for Giving: CMOs, Here’s How to Give Back to Your Team This Holiday (And All Year Round)
Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache
Joao Romao — September 23, 2018 Follow @joaoromaolx — September 23, 2018 UTMs (a shortened version of a geekier Urchin Tracking Module) have been around for a few years now. One could say they rest peacefully on the plateau of productivity, as marketers around the world unconsciously use them throughout their busy days. However, despite … Continue reading Giving You a ‘Bitly’ More Information About URL Shortening
Ingrid Catlin — August 23, 2018 Follow @blueingy — August 23, 2018 vait_mcright / Pixabay If your company hasn’t already adjusted its HR practices to accommodate millennial preferences, it should probably take a look at what it will need to do in the future to retain talent. Why? There are two major drivers pushing for … Continue reading Motivating Millennials: Are You Giving Enough Feedback?