Tag Archives: give

Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI

Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2022 Microsoft is in advanced talks for a new round of funding in OpenAI, as the software and tech giant further builds artificial intelligence (AI) into its products, according to several reports. In 2019, … Continue reading Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI

A bipartisan data privacy bill would give you more control over the information collected about you

By Anne Toomey McKenna   August 25, 2022   Data privacy in the U.S. is, in many ways, a legal void. While there are limited protections for health and financial data, the cradle of the world’s largest tech companies, like Apple, Amazon, Google, and Meta (Facebook), lacks any comprehensive federal data privacy law. This leaves U.S. … Continue reading A bipartisan data privacy bill would give you more control over the information collected about you

Identity and attribution can give your first-party data strategy a boost

You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity. Chris Wood on May 12, 2022 Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring market performance,” said Gloria Ward, director … Continue reading Identity and attribution can give your first-party data strategy a boost

Hybrid offices give you flexibility—but they may take away this workplace essential

By Avigail Dadone   April 21, 2022 After two unpredictable years of the pandemic, the fate of the workplace of the future is still in limbo. Lost in the back-and-forth among proponents of “work from anywhere” and others who insist on returning to the office is a fundamental truth about the future of work. In … Continue reading Hybrid offices give you flexibility—but they may take away this workplace essential

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. Chris Wood on April 1, 2022 As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, … Continue reading Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge

Michelle Morgan January 11, 2022 Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a … Continue reading 3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge