By Avigail Dadone April 21, 2022 After two unpredictable years of the pandemic, the fate of the workplace of the future is still in limbo. Lost in the back-and-forth among proponents of “work from anywhere” and others who insist on returning to the office is a fundamental truth about the future of work. In … Continue reading Hybrid offices give you flexibility—but they may take away this workplace essential
AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023. Chris Wood on April 1, 2022 As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, … Continue reading Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Michelle Morgan January 11, 2022 Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a … Continue reading 3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge
Desiree Johnson November 1, 2021 Every digital marketer knows a thing or two about campaign planning. Digital campaigns are the hallmark of every marketing strategy and can help drive insights that lead you towards a specific goal whether that’s a new product or service offering. Creating a digital marketing campaign is no small feat whether … Continue reading 5 Campaign Planning Fails That Give Us Goosebumps
Desiree Johnson October 22, 2021 QR Codes have become an integral part of how we communicate, sell, and interact with some of our favorite brands offline. These little bits of black and white code can transport customers in an instant to their favorite food, drinks, menus, events, and more with just a few taps on … Continue reading 10 QR Codes Facts That Will Give You The Chills
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” Chris Wood on September 17, 2021 Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails … Continue reading How testing can give your email marketing a conversions boost
Susan Gilbert August 31, 2021 Today I have some WordPress plugins to help you improve your search engine optimization. There are many different tools that can help you bring in more visitors and subscribers through search — only a few really do the job well. As a business owner you want to use the best … Continue reading Give Your Visibility a Boost with These SEO WordPress Plugins
Tanvir Zafar August 27, 2021 Running a business is no walk in the park. There are many details to consider, and you want to ensure everything runs smoothly. As your business grows, you may find yourself facing additional challenges. Most business experts recommend emphasizing organization from the get-go to save yourself stress later on. It’s … Continue reading 5 Top Organizational Tools to Give Structure to Your Business
Nicole Steinberg August 7, 2021 When I think back to entering design school, I vividly remember being terrified by the idea of people critiquing my work. What do you mean my teachers and classmates are going to pore over my work at every opportunity and point out every little thing I did wrong? THAT’S what’s … Continue reading How to Give Better Design Feedback
