Sharing Personal Data Becomes Easier When Consumers Don’t Feel Prodded Or Pushed by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2024 Nearly one-third of consumers would decline non-essential website cookies if asked, and 58% would opt out of mailing lists regularly, but 47% said they will share data with a business on their own terms, … Continue reading Consumers Willingly Give Personal Data When They Don’t Feel Prodded Or Pushed
By Jeremie Kubicek and Steve Cockram January 12, 2024 Critique and criticism may seem deceptively similar, but they diverge significantly in tone, intent, focus, level of detail, and delivery. Critique is a constructive endeavor, offering guidance and opportunities for improvement, while criticism often feels negative and judgmental. Critique centers on the work at hand, … Continue reading How to give critique—without being critical
By Steven Melendez October 03, 2023 LinkedIn Learning users will soon have access to an AI coach, sharing advice backed by lessons from the platform’s thousands of human expert instructors. The business education platform has traditionally focused on video instruction, with experts offering lessons on everything from cultivating business relationships to understanding JavaScript. Its … Continue reading LinkedIn’s AI is ready to give you expert-backed business advice
By Sam Becker August 30, 2023 Banking is evolving. While most people may associate a trip to the bank with a long wait in line and grumpy tellers, some banks are upping the ante: They now have branch locations that more closely resemble hotel lobbies, with concierges, cucumber water, and even quiet sitting areas. … Continue reading How Citi is stealing the airline status playbook to give its customers perks
By Blaire Briody July 18, 2023 This article is the second in a series about gatekeepers in the professional world taking a chance on those with nontraditional backgrounds. Read the full series here. The series is published in partnership with the Economic Hardship Reporting Project. In early 2015, Daisy Magnus-Aryitey was 32 years old … Continue reading ‘Most importantly, I don’t give up’: How a mom who had been out of the workforce for a decade talked her way into a career opportunity
59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2023 Strike three and you’re out. Sounds like the rules of baseball filtered into ecommerce and brand loyalty — mainly because great products alone are not enough to keep customers loyal. … Continue reading 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree. Kim Davis on May 25, 2023 Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. He described as “wishful thinking” the following … Continue reading Gartner: Give up on the complete view of the customer
Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0? by Jonathan Brown , Preetha Chakrabarti , Suzanne Trivette , February 16, 2023 Emerging technology leads to evolving brand guidelines. With the rise of ecommerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for … Continue reading Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Google, Rakuten, Shopmium Give Consumers Reasons To Shop by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2022 Getting through this holiday season will likely mean shopping for the best deals — even more so than in the past. Coupons and rebates are making a strong comeback. Here are three ways that brands can reach consumers … Continue reading Google, Rakuten, Shopmium Give Consumers Reasons To Shop
