Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
by Judy Caroll Follow @JudyCaroll1September 16, 2016 It doesn’t matter where you learned your marketing tip from or how many you have on the list if you do not know the two of the most important rules in startup marketing: 1) A great product alone does not spell success; 2) No amount of marketing will … Continue reading Beat the Giants: Marketing Tips and Tricks for Startups
by Saurabh Nangia January 25, 2016 Follow @nangia5January 25, 2016 Did you know that once you have established yourself as a trusted ecommerce platform, making more than 10 sales per day, about 60% of your efforts need to be directed towards customer retention? Not only does retention cost less than acquisition, it also enhances profitability. … Continue reading The Best Retention Strategies Used By ECommerce Giants And Why They Work
Lakshmi HarikumarJuly 9, 2015 As the brick-and-mortar vs online retail battle gets intense by the day, we are all inquisitive to know if this battle will ever end. If yes, which side will win. Going by the way e-commerce giants are increasingly eating a larger pie of retail sales, a lot of us are a … Continue reading 5 Ways Brick-and-Mortar Retailers Can Beat E-commerce Giants
