By Doug Aamoth July 31, 2023 Even if you’re not familiar with the term “Big Five” as it relates to tech companies, you know the five companies themselves: Amazon, Apple, Google, Meta (née Facebook), and Microsoft. And if you’re looking for a job from one of these companies, boy are there a ton of … Continue reading The ‘Big Five’ tech giants have 700+ remote jobs open right now
By Wilfred Chan June 16, 2023 Earlier this week, a bipartisan group of U.S. senators introduced a new version of the Platform Accountability and Transparency Act, which could force social media platforms to hand over valuable data about their inner workings to researchers and the public. But while researchers agree it would be a … Continue reading Could a new law help pry open the black boxes of social media giants?
By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do?
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. Kim Davis on November 12, 2021 “Their algorithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs … Continue reading Amazon sellers battle the giant’s algorithm-based policy- and decision-making
Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon by Steve Kraus , (August 18, 2017) Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, walking away from the giants … Continue reading Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths. Aden Andrus on May 11, 2017 Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger, better funded and … Continue reading Taking Goliath down: How to compete with the giants in your industry
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017 To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping
by Judy Caroll Follow @JudyCaroll1September 16, 2016 It doesn’t matter where you learned your marketing tip from or how many you have on the list if you do not know the two of the most important rules in startup marketing: 1) A great product alone does not spell success; 2) No amount of marketing will … Continue reading Beat the Giants: Marketing Tips and Tricks for Startups
by Saurabh Nangia January 25, 2016 Follow @nangia5January 25, 2016 Did you know that once you have established yourself as a trusted ecommerce platform, making more than 10 sales per day, about 60% of your efforts need to be directed towards customer retention? Not only does retention cost less than acquisition, it also enhances profitability. … Continue reading The Best Retention Strategies Used By ECommerce Giants And Why They Work
Lakshmi HarikumarJuly 9, 2015 As the brick-and-mortar vs online retail battle gets intense by the day, we are all inquisitive to know if this battle will ever end. If yes, which side will win. Going by the way e-commerce giants are increasingly eating a larger pie of retail sales, a lot of us are a … Continue reading 5 Ways Brick-and-Mortar Retailers Can Beat E-commerce Giants