Tag Archives: Giants

Why tech giants are putting $57 million into crushed volcanic rock

By Adele Peters   December 07, 2023 Last fall, on a farm in Northern Wisconsin, a farmer spread 1,421 metric tons of crushed volcanic rock on his fields before planting soybeans and corn. The rock dust, from a startup called Lithos, serves two purposes: For farmers, it increases yields. It also helps capture carbon. The … Continue reading Why tech giants are putting $57 million into crushed volcanic rock

Could a new law help pry open the black boxes of social media giants?

  By Wilfred Chan June 16, 2023 Earlier this week, a bipartisan group of U.S. senators introduced a new version of the Platform Accountability and Transparency Act, which could force social media platforms to hand over valuable data about their inner workings to researchers and the public. But while researchers agree it would be a … Continue reading Could a new law help pry open the black boxes of social media giants?

Amazon sellers battle the giant’s algorithm-based policy- and decision-making

At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it. Kim Davis on November 12, 2021 “Their algorithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm that helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs … Continue reading Amazon sellers battle the giant’s algorithm-based policy- and decision-making

Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon

Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon by Steve Kraus , (August 18, 2017) Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, walking away from the giants … Continue reading Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon

Taking Goliath down: How to compete with the giants in your industry

How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths. Aden Andrus on May 11, 2017    Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger, better funded and … Continue reading Taking Goliath down: How to compete with the giants in your industry

7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. Andreas Reiffen on February 23, 2017   To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, … Continue reading 7 ways small retailers can compete with retail giants using Google Shopping

The Best Retention Strategies Used By ECommerce Giants And Why They Work

by Saurabh Nangia January 25, 2016 Follow @nangia5January 25, 2016 Did you know that once you have established yourself as a trusted ecommerce platform, making more than 10 sales per day, about 60% of your efforts need to be directed towards customer retention? Not only does retention cost less than acquisition, it also enhances profitability. … Continue reading The Best Retention Strategies Used By ECommerce Giants And Why They Work