Tag Archives: Getting

Getting the most out of limited YouTube creative during the holiday season

Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Joe Martinez on November 25, 2019  Black Friday is going to be here in a matter of days, and you just got the go-ahead to use some additional budget to build awareness with YouTube … Continue reading Getting the most out of limited YouTube creative during the holiday season

Getting Things Done

Dave Brock — November 5, 2019 Follow @davidabrock It seems our days are consumed with meetings. We have meetings to develop win strategies for a deal. We have meetings to develop proposals. We have endless reviews–pipeline, deal, account, territory reviews. We have meetings to talk about new programs or initiatives. We have meetings to talk … Continue reading Getting Things Done

The Truth About Why You’re Not Getting Backlinks

Patti Podnar — October 10, 2019 Follow @PodnarWriting Honestly, I think brands, content strategists, and the writers they work with speculate about Google’s ranking factors as much as they speculate and gossip about who’ll win the next season of The Voice, The Bachelor, or some other reality show. Not only is Google’s constantly-changing algorithm shrouded … Continue reading The Truth About Why You’re Not Getting Backlinks

Thinking of Starting a Company? Here Are the 5 Best Resources For Getting Started

Angela Ruth — October 2, 2019 Starting a company today is both harder and easier than ever before. It is more challenging because a larger number of opportunities have been capitalized on, and a greater number of people appear to be trying. It is easier, though, because more resources are available and the world is … Continue reading Thinking of Starting a Company? Here Are the 5 Best Resources For Getting Started

Soapbox: We need to be more skeptical about the insights we’re getting

In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data. Amos Budde on September 25, 2019  Think about the last statistic someone threw at you, whether that’s on the Captivate monitor in the elevator or the latest medical study you … Continue reading Soapbox: We need to be more skeptical about the insights we’re getting