Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. Shannon Reedy on September 2, 2025 Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides … Continue reading Generative AI is rewriting your brand story — make sure it gets it right
If answering “How much are we spending on social video?” takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. Angelina Eng on August 26, 2025 You know that moment when leadership asks, “How much are we spending on social video?” You pause — not because you don’t know your … Continue reading Why social video spend gets lost in reports — and how measurement standards fix it
Kalshi gets pause in Maryland, Nevada insists on discovery process Graeme Hanna Kalshi received updates to ongoing legal wrangles in Maryland and Nevada this week, with the prediction market platform still operational in both jurisdictions. In the Old Line State, Kalshi has dropped its request for a new injunction following an agreement with state officials … Continue reading Kalshi gets pause in Maryland, Nevada insists on discovery process
July 28, 2025 This AI startup lets you ask data questions in plain English—and gets you answers in seconds Businesses have spent the past decade or more amassing vast amounts of data on customers, sales, and nearly everything else measurable. Yet everyday employees—and even C-suite leaders—often struggle to work directly with these datasets, which typically … Continue reading This AI startup lets you ask data questions in plain English—and gets you answers in seconds
Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved. Anu Adegbola on June 30, 2025 Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of outright disapproving entire ads, it reviews individual ad assets (e.g., headlines, descriptions, and images). This … Continue reading Microsoft Ads gets new granular asset-level reviews
September 03, 2024 Harris gets a fundraising boost from crypto executives looking for softer regulations Some in the crypto industry are rallying behind Harris rather than Republican nominee Donald Trump, who has courted big crypto donors with friendly policy pledges. BY Reuters Cryptocurrency investors and industry executives calling on Vice President Kamala Harris to pursue a … Continue reading Harris gets a fundraising boost from crypto executives looking for softer regulations
August 10, 2024 Google who? This new service actually gets AI search right By scouring published scientific research, Consensus makes ChatGPT and Gemini look like ill-informed rubes by comparison. BY JR Raphael Time for a bit o’ brutal honesty: Whenever I hear about a new search tool or info-surfacing service, my first reaction is to … Continue reading Google who? This new service actually gets AI search right
Marvel’s What If…? for Apple Vision Pro gets a trailer and release date You can try it free for a limited time starting May 30. sarah fielding Wed, May 22, 2024 ILM Immersive Earlier this month, Marvel and ILM Immersive announced that What If…? would be coming to the Apple Vision Pro in the form … Continue reading Marvel’s What If…? for Apple Vision Pro gets a trailer and release date
The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? Kim Davis on May 2, 2024 Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic … Continue reading Digital commerce gets off to a slow start in Q1
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here’s what you need to know to handle it. Constantine von Hoffman on April 25, 2024 What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many things, including price, customer … Continue reading 10 things to do if your martech solution vendor gets bought
