Josh Slone — September 20, 2017 — September 20, 2017 A Social Media Marketing Plan for the Fake News Generation There aren’t too many marketers in the world who don’t have a social media marketing plan in action right now. I’d like to say that’s a good thing, but it’s (typically) not true. 95%+ of … Continue reading A Social Media Marketing Plan for the Fake News Generation
Jomer Gregorio — August 30, 2017 Follow @JomerGregorio — August 30, 2017 If you’re a digital marketer or a sales professional, creating an inbound strategy for the first time is a daunting and challenging task, to say the least. While there is a wealth of knowledge, free and purchasable online, only a few know where … Continue reading Inbound Lead Generation Checklist [Infographic]
John Nemo — July 21, 2017 Follow @JohnNemoPR — July 21, 2017 An entire cottage industry of LinkedIn software hacks, browser extensions and other add-ons are making it easier than ever to generate leads on the world’s largest social media platform for professionals. An entire cottage industry of LinkedIn software hacks, browser extensions and other … Continue reading 3 Great LinkedIn Lead Generation Hacks
Jaime Nacach — June 28, 2017 Follow @bloominari — June 28, 2017 Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by … Continue reading The Keys to Successful Online Lead Generation
Jim Fisher — June 14, 2017 — June 14, 2017 jill111 / Pixabay Much has been analyzed about the Millennial generation (now roughly 23 to 40 years old) and the distinctive values and impact they represent. They are, after all, larger (about 75 million) than the fabled “Baby Boomer” generation and have brought their own … Continue reading Generation Z: Millennials “Squared?”
Scott Barnett — May 10, 2017 Follow @scottabarnett— May 10, 2017 If you were going to build a local news site from the ground up today, knowing nothing about how newspapers made money in the past, how would you do it? I started thinking about this earlier this year when I read this excellent post … Continue reading How To Build A Next Generation Local News Site
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Will Humphries — April 3, 2017 Follow @JustCallMeWill— April 3, 2017 Lead generation is one of the most important undertakings for a company or marketing team. Qualified leads are the foundation of a healthy sales pipeline and a strong business. However, attracting the right leads for your business, that efficiently convert into paying customers, is … Continue reading Outsourcing Lead Generation – A Business Evaluation Guide
Tukan Das — March 31, 2017 Follow @tdas— March 31, 2017 There are plenty of small tweaks you can make to your sales and marketing programs to generate more and better quality leads. But perhaps the most powerful thing you can do? Align sales and marketing. While on paper it might look like marketing is … Continue reading How to Align Sales and Marketing for Better Lead Generation
Jackie Van Meter — March 27, 2017 — March 27, 2017 One of the most overlooked parts of a B2B marketing campaign is social media. Everyone likes to talk about it because it’s fun, and because it looks simple and easy. Because of that, social media doesn’t look like something where a business in a … Continue reading How to Use Social Media for Your Lead Generation Marketing
