72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public
Tag Archives: General
Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release
Microsoft Advertising Rolling Out Vertical Automotive Ads For General Release by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2022 Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next several weeks, follows pilots for similar verticals … Continue reading Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release
Attorneys general sue Google over location marketing practices
There’s sinister talk of “dark patterns” used by Google to track users and improve Google ad performance. Danny Goodwin on January 24, 2022 The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both … Continue reading Attorneys general sue Google over location marketing practices
50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California
50 Attorneys General Back Google Antitrust Probe by Laurie Sullivan @lauriesullivan, September 9, 2019 Fifty attorneys general are backing Texas Attorney General Ken Paxton’s official announcement of an antitrust probe into Google’s dominance in online advertising. The announcement, made Monday, excludes Alabama as well as California, the state run by Governor Gavin Newsom, who is … Continue reading 50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California
Google Can’t Shake Privacy Suit By Mississippi Attorney General
Google Can’t Shake Privacy Suit By Mississippi Attorney General by Wendy Davis @wendyndavis, August 15, 2018 In a 6-2 ruling issued late last week, Mississippi’s Supreme Court rejected Google’s request to immediately appeal a trial judge’s decision allowing the lawsuit to proceed. The ruling means that Google must face claims that it violated a Mississippi … Continue reading Google Can’t Shake Privacy Suit By Mississippi Attorney General
The Importance Of Video Marketing As Part Of A General Marketing Strategy
Eric DoucetFebruary 3, 2015 You’ve heard about the term “viral video.” These videos are spread super fast all over the world. There have been cases when one video was seen by millions of people in less than 24 hours (which is pretty darn crazy when you think about it). This is something that can be … Continue reading The Importance Of Video Marketing As Part Of A General Marketing Strategy
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