Tag Archives: General

Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’

Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’ by Laurie Sullivan , Staff Writer @lauriesullivan, February 8, 2024 Google will join Adobe, Meta, Microsoft and others as a steering committee member to support a standard aimed at labeling content and media. Technology from an organization co-founded by executives at Adobe, Arm, BBC, Intel, Microsoft, and … Continue reading Google Joins C2PA Steering Committee, Adobe General Counsel Calls It ‘Major Milestone’ →

Criteo puts retail media DSP into general release

Retail Industry

Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory. Constantine von Hoffman on September 13, 2023 Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to … Continue reading Criteo puts retail media DSP into general release →

Auto workers vote to authorize strike against General Motors, Ford, and Stellantis

Employee Strikes

By Associated Press August 25, 2023 LOUISVILLE, Ky. (AP) — Auto workers have voted overwhelmingly to give union leaders the authority to call strikes against Detroit car companies if a contract agreement isn’t reached. The United Auto Workers union said Friday that results are still being tallied, but so far 97% have voted in … Continue reading Auto workers vote to authorize strike against General Motors, Ford, and Stellantis →

MarTech’s guide to GDPR: The General Data Protection Regulation

Marketing Guide

Five years on from GDPR’s debut, and with procedural changes afoot, here’s an updated guide to the seminal data privacy regulation. Johanna Marmon on May 11, 2023 When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new … Continue reading MarTech’s guide to GDPR: The General Data Protection Regulation →

Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon

Microsoft Partnerships

Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon by Laurie Sullivan @lauriesullivan, January 17, 2023 Microsoft has announced it will add OpenAI’s artificial intelligence (AI) bot ChatGPT to its cloud-based Azure service, building on an existing relationship between the two companies. Azure OpenAI has only been available to a limited set of … Continue reading Microsoft Announces General Availability Of Azure OpenAI Services, ChatGPT Coming Soon →

B2B buyers are much more concerned about a company’s values than the general public

B2B Success

72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public →

Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release

Microsoft Advertisement

Microsoft Advertising Rolling Out Vertical Automotive Ads For General Release by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2022 Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next several weeks, follows pilots for similar verticals … Continue reading Microsoft Advertising Rolling Out Vertical ‘Auto Ads’ For General Release →

Attorneys general sue Google over location marketing practices

Google

There’s sinister talk of “dark patterns” used by Google to track users and improve Google ad performance. Danny Goodwin on January 24, 2022 The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both … Continue reading Attorneys general sue Google over location marketing practices →

50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California

Business Transformation

50 Attorneys General Back Google Antitrust Probe by Laurie Sullivan @lauriesullivan, September 9, 2019 Fifty attorneys general are backing Texas Attorney General Ken Paxton’s official announcement of an antitrust probe into Google’s dominance in online advertising. The announcement, made Monday, excludes Alabama as well as California, the state run by Governor Gavin Newsom, who is … Continue reading 50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California →

Google Can’t Shake Privacy Suit By Mississippi Attorney General

Google

Google Can’t Shake Privacy Suit By Mississippi Attorney General by Wendy Davis @wendyndavis, August 15, 2018 In a 6-2 ruling issued late last week, Mississippi’s Supreme Court rejected Google’s request to immediately appeal a trial judge’s decision allowing the lawsuit to proceed. The ruling means that Google must face claims that it violated a Mississippi … Continue reading Google Can’t Shake Privacy Suit By Mississippi Attorney General →