As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies. Chris Wood on January 10, 2023 The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. In the year to come, … Continue reading 2023 predictions: How marketers will approach web3, virtual experiences and gaming this year
The Art Of Gaming Marketing by Maggie Malek , November 18, 2022 The following was previously published in an earlier edition of Marketing Insider. One of the great loves of my life (and one of my best kept secrets — until now) is gaming. I have spent so much time online playing games, but it’s something … Continue reading The Art Of Gaming Marketing
The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere by Laurie Sullivan @lauriesullivan, September 29, 2022 Google announced plans to shut down its cloud gaming service Stadia on January 18, 2023, to shed costs. Phil Harrison, VP and GM at Stadia, wrote in a post that the service has not “gained the traction … Continue reading Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere
Google Provides Access To Gaming From Search Results by Laurie Sullivan @lauriesullivan, August 12, 2022 Google executives have been looking to integrate the ability to search for a video game and launch it in the web browser for a few years. That is now a reality with a feature in the company’s Stadia streaming service … Continue reading Google Provides Access To Gaming From Search Results
E-Win Gaming Chair, Ergonomically Office and Home Office Approved Deanna Ritchie / 05 Aug 2022 As more and more employees are choosing to remain working remotely — or only taking jobs that offer remote work options, it is more important than ever to ensure that the 8hrs+ per day you’re spending sitting down are … Continue reading E-Win Gaming Chair, Ergonomically Office and Home Office Approved
Google Details New Gaming Ad Options, Attribution Tools by Laurie Sullivan @lauriesullivan, March 15, 2022 Google detailed several new ad options for Google Ads and AdMob during the Google for Games Developer Summit 2022 on Tuesday. The latest features aim to help developers and brands reach more players and increase app revenue. Players spent more … Continue reading Google Details New Gaming Ad Options, Attribution Tools For Google Ads, AdMob
By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do?
Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Deji Atoyebi — March 10, 2017 Follow @I_amAtoyebiDeji— March 10, 2017 The rise of Pokémon Go drew attention to the significance of mobile gaming to online marketing. Although the app’s daily active users are on the decline, its latest reviews prove its continued acceptance (bugs aside!). However, for fads fade with time, we’ve got to … Continue reading 4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy
