By Chris Morris February 18, 2022 Eighteen years ago, gamers still had a PlayStation 2 in their living rooms. The Xbox 360 was still being referred to as Xbox Next. And the Wii was called by its codename: the Nintendo Revolution. We didn’t realize we were on the precipice of a tidal shift in … Continue reading Video game giants predicted the future of gaming in 2004. How’d they do?
Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Deji Atoyebi — March 10, 2017 Follow @I_amAtoyebiDeji— March 10, 2017 The rise of Pokémon Go drew attention to the significance of mobile gaming to online marketing. Although the app’s daily active users are on the decline, its latest reviews prove its continued acceptance (bugs aside!). However, for fads fade with time, we’ve got to … Continue reading 4 Reasons Why you Should Give Gaming a Chance in your Marketing Strategy
Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Tim Peterson on September 16, 2016 Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from … Continue reading Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
Tim AlanSeptember 15, 2015 Perhaps you yourself picked up gaming for the first time when you bought your first smartphone. Or perhaps you have relatives – aunts, uncles, cousins – who have embraced social gaming wholeheartedly after a lifetime of never picking up a game controller. Though every person will have a different experience, it’s … Continue reading A Look at How Social & Mobile Gaming Increase Sales
