Tag Archives: Gains

Traditional search still dominates, but AI is making gains in the U.S. and Europe

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. Mike Pastore on August 8, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search … Continue reading Traditional search still dominates, but AI is making gains in the U.S. and Europe

Google Ads Performance Max Gains Controls, Reports, Creative insights

Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights

Marketing gains from AI begin with governance

To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. John Premkumar on June 12, 2025      As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust … Continue reading Marketing gains from AI begin with governance

Robust job market gains could also mean interest rates remain high

January 13, 2025 Robust job market gains could also mean interest rates remain high The Fed could be less likely to slash borrowing costs in the near future. BY Associated Press U.S. job growth surged and unemployment fell last month, an unexpected show of strength that may prove costly to homebuyers and businesses who were counting … Continue reading Robust job market gains could also mean interest rates remain high

Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins. Tyler Samani-Sprunk on October 9, 2024   HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI … Continue reading Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains

U.S. jobs report expected to show hiring gains in September

October 04, 2024 U.S. jobs report expected to show hiring gains in September The Labor Department is expected to report Friday that employers added 140,000 jobs in September. BY Associated Press The U.S. labor market is still reliably cranking out jobs each month, enough to give Americans the confidence and paychecks to keep spending and sustaining … Continue reading U.S. jobs report expected to show hiring gains in September

Google Search Ads 360 gains retail media capabilities

Tech giant claims new features will increase efficiency and scale for retail media with self-service. Barry Schwartz on March 19, 2024 Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told … Continue reading Google Search Ads 360 gains retail media capabilities

Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data

Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data by Joe Mandese  @mp_joemandese, August 24, 2023 Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data and insights” from Criteo’s retail media network. The companies said Omnicom is the first holding company … Continue reading Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data

Omnicom Stikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data

Omnicom Strikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data by Joe Mandese  @mp_joemandese, August 24, 2023 Omnicom this morning announced it is expanding its data-sharing relationship with “commerce media” platform Criteo to include “digital shelf data and insights” from Criteo’s retail media network. The companies said Omnicom is the first holding company … Continue reading Omnicom Stikes First-Mover Deal With Criteo, Gains Access To ‘Digital Shelf’ Data