Perplexity Creates Counter Monopoly Play To Gain PayPal’s Millions Of Users by Laurie Sullivan , Staff Writer, September 3, 2025 Perplexity has extended a partnership with PayPal and Venmo in a deal that could increase Comet browser users by millions. The agreement potentially creates a counter-monopoly play — a business strategy where a company or group … Continue reading Perplexity Creates Counter Monopoly Play To Gain PayPal’s Millions Of Users
More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Google’s share slips, a survey of U.S. users finds. Danny Goodwin on September 2, 2025 Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new … Continue reading ChatGPT, AI tools gain traction as Google Search slips
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
Explore how optimizing your blog posting schedule can lead to better SEO and audience engagement. Michael Brenner on August 10, 2023 The importance of a well-structured blog posting schedule cannot be underestimated. When done right, it can enhance audience engagement and maximize the impact of your content. Find out how to optimize your posting schedule … Continue reading How to optimize your blog’s posting schedule to gain traction
For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain by Sarah Mahoney @mahoney_sarah, April 5, 2023 When it comes to teen spending, some things haven’t changed much. Boys’ highest priority continues to be food, while for girls, it is clothing. But the latest Piper Sandler spending survey reveals plenty of brand shifts in the past … Continue reading For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Google Multisearch To Gain Near Me, Scene Exploration Support by Laurie Sullivan @lauriesullivan, May 11, 2022 Google announced Wednesday at its annual I/O 2022 conference plans to expand its search by image and text tools — which work together — to find local businesses in Google Maps and Google Search. The idea is to view … Continue reading Google Multisearch To Gain Near Me, Scene Exploration Support
Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions by Laurie Sullivan @lauriesullivan, April 20, 2022 Despite the reach and the need for more data, only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making, and just 51% currently have employees who are dedicated to analytics, while about … Continue reading Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset. William Terdoslavich on November 24, 2021 The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just … Continue reading Build trust, gain sales
