Susan Hunt August 8, 2021 For the past two weeks many of my evenings have been spent at the 2020 Olympics. I rarely watch TV, let alone sports. However, I love watching people go out to try to be the best in the world. Even more so because they are rarely household names, often competing … Continue reading What Leaders Can Learn From Olympic Athletes
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Straight Talk on Email Marketing to College Students: From a College Student
Alyssa Rice July 31, 2021 Introduction I’ll be completely honest with you. College students hate email. They dread checking it. It is a form of communication with their professors, their partners in group projects, and all of those lists they did not intend to subscribe to. Email just isn’t fun. Coming from someone who just … Continue reading Straight Talk on Email Marketing to College Students: From a College Student
How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)
Jennifer Warren July 29, 2021 Picture this: Socialite Kim Kardashian and her sister Khole displaying a few nice-fitting JCPenney jeans on Facebook Live. Bet the jeans would have sold like hotcakes! In short, influencers hawking wares through live videos invariably invite more viewership, more engagement, more entertainment, and more SALES. Sigh! The fact: JCPenney, the … Continue reading How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)
How to Build a Business From the Ground Up
Rob Wilson July 29, 2021 You have a business idea, the money and the drive to get going. Now what? This is where many people sell themselves short, they simply do not know where to start and are scared of the jump. Many entrepreneurs do not have the patience and persistence to see their ideas … Continue reading How to Build a Business From the Ground Up
Bitcoin: From a Digital Currency to an Emerging Alternative Asset
Hannes Helenius July 28, 2021 A currency without a border, Bitcoin is everywhere, an asset belonging both to everyone and no one. In May, bitcoin surged by more than 900% since its collapse one year ago. After its recent falls, it is now trading at half that price, according to The Times. Yet, bitcoin’s role … Continue reading Bitcoin: From a Digital Currency to an Emerging Alternative Asset
Work from where: Marketoon of the Week
If companies are in doubt, they should consult their marketers. Chris Wood on July 21, 2021 This week’s Marketoon speaks to the tortuous decision employers and their teams might have to make if the world ever gets on the other side of the pandemic. Fishburne’s take: Separate from the obvious benefits of schedule flexibility and … Continue reading Work from where: Marketoon of the Week
5 Powerful Ways to Help Your Business Stand Out From the Competition
Alexander Belsey July 20, 2021 StartupStockPhotos / Pixabay Nowadays, whatever your industry, potential clients and customers are bombarded with advertisements, promises and logos to the point of over-saturation. This is perhaps especially true of businesses online, but something similar is happening in print and onscreen too. That’s why it’s more important than ever to stand … Continue reading 5 Powerful Ways to Help Your Business Stand Out From the Competition
Gaining referrals from Millennials and Gen Z: Thursday’s daily brief
Plus, Yelp launches new ad platform. Chris Wood on July 15, 2021 Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a … Continue reading Gaining referrals from Millennials and Gen Z: Thursday’s daily brief
Marketing Advice from 4 eCommerce A-Listers
Katarina White July 15, 2021 Listening to marketing experts sharing the do’s and don’ts of eCommerce marketing based on decades of experience can go a long way towards helping you scale your own eCommerce business. That being said, there’s a lot to unpack in these conversations. Where are the Cliffnotes?! In the spirit of saving … Continue reading Marketing Advice from 4 eCommerce A-Listers
3 Interview Tips and Tricks to Prioritize Agent Experience from Day One
Laura Krajewski July 12, 2021 As we emerge from the longest year ever and companies gear up for the “great rehiring” happening in our post-pandemic world, managers and HR reps have to adapt to the changes in hiring. As much as the workforce has been shaped by the COVID-19 pandemic, hiring too has changed with … Continue reading 3 Interview Tips and Tricks to Prioritize Agent Experience from Day One
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