John Ejiofor July 6, 2021 Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the marketing landscape, but you can’t go about bombarding your subscribers with … Continue reading IP Warming: How to Get a Big Bang From Email Marketing Campaigns
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How to Ask for Referrals From Existing Clients (+ Letter Templates)
Alejandra Zilak July 2, 2021 What’s your elevator pitch? Just kidding. Don’t tell me. You could be selling a panacea to solve the world’s problems. The ultimate product or service that makes everyone who makes eye contact with you as happy as a little kid on Christmas morning. But if no one knows about it, … Continue reading How to Ask for Referrals From Existing Clients (+ Letter Templates)
Beyond Marketing: Maximizing Business Benefits from the Shift to Online
Joseph Chukwube June 24, 2021 The consequence of the pandemic has been a great shift to the online model for many businesses. Even businesses that already had an online presence are refocusing their tactics to identify and leverage opportunities online. This piece focuses on three main areas where businesses can gain an edge against competitors … Continue reading Beyond Marketing: Maximizing Business Benefits from the Shift to Online
How Businesses Can Protect Themselves from Chargeback Fraud
Peter Navarro June 23, 2021 Imagine that a customer visits your website and places an order for 10,000 dollars through a credit card. You verify the transaction is valid after it was approved by the card operator, and proceed to send the product within the agreed period. While you wait for the money to transfer … Continue reading How Businesses Can Protect Themselves from Chargeback Fraud
How to Solve the Problem of Remote Collaboration in the Age of Working From Home
Dmytro Spilka June 23, 2021 Whilst the general consensus about working from home is positive, because of the travel cost reduction, the reduced commute time and general flexibility of the working from home day, the loss of working within an empirical team of course doesn’t really exist anymore. Statistics show that in the Netherlands alone, … Continue reading How to Solve the Problem of Remote Collaboration in the Age of Working From Home
What You Need to Start a Blog from Scratch
Kelly O’Hara June 14, 2021 Starting a blog from scratch can seem daunting. There are so many things to consider from the perfect name to the platform you’ll use to design and branding. That’s before you’ve even written any content. So, it’s understandable if you feel a bit overwhelmed at the start. But, it doesn’t … Continue reading What You Need to Start a Blog from Scratch
8 Ways to Drive Better Results From Your Product Launches
Pete Winter June 4, 2021 Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. But it’s safe to say the figure might not encourage a … Continue reading 8 Ways to Drive Better Results From Your Product Launches
How to Prevent Your B2B Website From Crashing
Emily Proctor May 27, 2021 Website downtime is scary. New leads can’t get in touch with you. People can’t learn about your products or services. A crashed website can reflect poorly on your entire brand. So how do you avoid your website crashing? While 100% uptime may not be realistic (at least not yet), you … Continue reading How to Prevent Your B2B Website From Crashing
How to Fix Your Top Work From Home Call Center Challenges (Advice from 16 CX Experts)
Veronica Krieg May 17, 2021 When contact centers turned on disaster recovery mode last year, it was next to impossible to send agents home with a clear strategy for helping customers. Customer demands heightened as anxiety engulfed the population. And agent attention was split between a home filled with pets, kids, spouses, roommates and everything … Continue reading How to Fix Your Top Work From Home Call Center Challenges (Advice from 16 CX Experts)
Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores
Peter Navarro May 16, 2021 Whenever there was a government assessment of the lockdown situation, I would literally stick to the screen for possible answers for the future. As a consumer, of course, one asks oneself what the situation will be like after the easing of the lockdown and how things will be in the … Continue reading Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores