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Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls

Stefan Wolpers October 13, 2021 TL; DR: Scrum Questions: Seven Simple Issues and Complex Answers How hard can Scrum be; the manual has 13 pages? You may have heard something along this line from skeptics in the past, dismissing the complex nature of an intentionally incomplete framework. The point is that exciting discussions happen when … Continue reading Scrum Questions: 7 Simple Issues and Complex Answers from LinkedIn Polls →

Without Personalization, Consumers Don’t Get What They Want From Brands

Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands →

Call Volume Forecasting: Predicting the Future from an Unusual Past

Sean Miller September 27, 2021 Call volume forecasts are inarguably an essential tool in the successful delivery of customer care excellence. Your program’s forecast is the map that tells you where to go based on where you’ve been. Without it, you’re lost at sea. With it, you’re one significant step closer to delivering an exceptional … Continue reading Call Volume Forecasting: Predicting the Future from an Unusual Past →

Chief Digital Officer Recruiters Are Seeing a Rise In “Work From Anywhere” Options

Bob Van Rossum September 23, 2021 For years, chief digital officer recruiters have seen many businesses change their policies and working environments to optimize their employee’s productivity and innovativeness. Some have added more colorful working areas to generate creativity. Others have offered daycare within the building to better balance personal and work-related matters. Regardless of … Continue reading Chief Digital Officer Recruiters Are Seeing a Rise In “Work From Anywhere” Options →

From Big Data to Big Ops: Brinker speaks on marketing ops shift

How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters. Chris Wood on September 15, 2021 Every marketer has seen that crowded graphic of the marketing technology landscape, which gets set in smaller print every year as the number of vendor logos balloons, now, to over 8,000 and … Continue reading From Big Data to Big Ops: Brinker speaks on marketing ops shift →