TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? MarTechBot on August 25, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading What to expect from social commerce during the upcoming holiday shopping season
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How to keep emails from getting lost in the holiday inbox surge
Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits. Mike Pastore on August 25, 2025 As marketers working in retail gear up for their most significant time of year, email campaigns are central to their strategy. However, despite all the planning and … Continue reading How to keep emails from getting lost in the holiday inbox surge
The best Labor Day sales for 2025: Save on tech from Apple, Sony, Shark and others
The best Labor Day sales you can still get today from Apple, Dyson, Sony and others You can still get hundreds off laptops, robot vacuums, headphones and more thanks to these Labor Day deals. Valentina Palladino Photo by Nathan Ingraham / Engadget Labor Day may bring about the unofficial end to summer, but on the … Continue reading The best Labor Day sales for 2025: Save on tech from Apple, Sony, Shark and others
From 10 to 7 Blue Links: The New Way of Tracking Rankings
From 10 to 7 Blue Links: The New Way of Tracking Rankings Wisam Abdulaziz Aug 18, 2025 Richer SERPs, Fewer Clicks Search engine results pages (SERPs) are richer than ever. With the rise of AI-generated sections, the traditional “10 blue links” are often reduced to seven or fewer, and they’re capturing far fewer clicks. In … Continue reading From 10 to 7 Blue Links: The New Way of Tracking Rankings
B2B firms suffer from poor GTM understanding
More than half of B2B marketers surveyed struggle to even define ‘GTM.’ Mike Pastore on August 15, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Fewer than half (47%) of marketers surveyed for a report on B2B growth say they have a structured GTM framework. Even more worrisome, 53% … Continue reading B2B firms suffer from poor GTM understanding
6 fast ways to bounce back from a job rejection
August 13, 2025 6 fast ways to bounce back from a job rejection BY Margie Warrell Sarah thought she’d nailed it. Three rounds of interviews for her dream marketing role, glowing feedback from the hiring manager, and a reassuring “we’ll be in touch soon.” So when the rejection email landed in her inbox two weeks later—a … Continue reading 6 fast ways to bounce back from a job rejection
What leaders can learn from podcasters about communication
August 05, 2025 What leaders can learn from podcasters about communication BY Amanda Cupido It’s undeniable: Digital platforms are powerful tools for influence and podcasting trends have emerged as a masterclass in building impactful leadership profiles. I’ve been producing podcasts for executives for more than 15 years; I’ve seen firsthand how they’ve helped increase trust, deepen … Continue reading What leaders can learn from podcasters about communication
How to stop stress from hijacking your productivity
August 03, 2025 How to stop stress from hijacking your productivity BY Samantha Wasserman Do you ever have those weeks where you feel you’ve gotten nothing done? You’re staring at your screen, the same paragraph you’ve read three times still making no sense. Your mind drifts to that looming deadline, the difficult conversation with your manager, … Continue reading How to stop stress from hijacking your productivity
Data quality and data silos keep businesses from sharing data across teams
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams
These are the perks workers are looking for right now (and it’s not just to work from home)
July 31, 2025 These are the perks workers are looking for right now (and it’s not just to work from home) BY Sander Van’ t Noordende In the current climate of economic volatility, changing workforce expectations, and ongoing systemic talent scarcity, the employer–talent dynamic faces new challenges. But the latest data tells a different story: not … Continue reading These are the perks workers are looking for right now (and it’s not just to work from home)