Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied. By Susan Ferrari Published on April 7, 2026 I had a conversation recently with the head of operations at a large nonprofit. It wasn’t about which AI tool is best or … Continue reading Using AI isn’t the same as getting value from it
April 04, 2026 3 tips from a cognitive scientist on how to beat decision fatigue BY Art Markman You have probably noticed that you have times during your day when you’re locked in and feel like you’re working at your peak and other times when your mind isn’t keeping up with everything that needs to … Continue reading 3 tips from a cognitive scientist on how to beat decision fatigue
Google Gemini now lets you import your chats and data from other AI apps Anthropic offers similar tools. By Anna Washenko March 26, 2026 Google Google is adding a pair of new features to Gemini aimed at making it easier to switch to the AI chatbot. Personal history and past context are big components to … Continue reading Google Gemini now lets you import your chats and data from other AI apps
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment. By MarTechBot Published on March 23, 2026 Last updated on March 23, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which … Continue reading How to prove ROI from AI workflow integration in B2B marketing
The February updates expand AI capabilities, improve campaign attribution and remove several long-standing friction points inside HubSpot. By Tyler Samani-Sprunk Published on March 20, 2026 Last updated on March 20, 2026 The February 2026 HubSpot updates bring a mix of long-requested functionality and meaningful improvements to AI-powered tools. Some updates make HubSpot … Continue reading 15 HubSpot updates from February 2026 you don’t want to miss
From Reactive Repairs to Smarter Home Protection: How Technology Is Changing Roof Care Brad Anderson Homeowners used to experience roof issues that appeared suddenly without any prior warning signs. The first indication of a problem occurred when people noticed a ceiling stain or experienced a storm-related leak. The next step after that situation … Continue reading From Reactive Repairs to Smarter Home Protection: How Technology Is Changing Roof Care
At the March MarTech Conference, we discussed how to escape ‘data prison’ by focusing on operating models and culture over tech to finally end marketing silos. By MarTechBot March 13, 2026 We know the pressure of being told to “break down silos” while new ones seem to pop up every time a new channel … Continue reading Breaking free from data prison with a roadmap to unified customer insights
From Trading Places to war markets: how insider trading slipped into prediction platforms Suswati Basu In the 1983 film Trading Places, two wealthy brothers set out to rig the commodities market by getting their hands on a secret government crop report. Eddie Murphy’s character uses that stolen preview to trade ahead of everyone … Continue reading From Trading Places to war markets: how insider trading slipped into prediction platforms
February 25, 2026 Panera Bread is taking a cue from McDonald’s. Here’s what you can get with its first-ever $5 value menu BY Sarah Fielding It’s no secret that fast casual restaurants have struggled in recent years, with some companies turning to cheaper options as a way to lure customers back. The latest chain to do … Continue reading Panera Bread is taking a cue from McDonald’s. Here’s what you can get with its first-ever $5 value menu
How do cleaner workflows, smarter segments and less manual cleanup sound to you? By Tyler Samani-Sprunk February 20, 2026 The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us. HubSpot kicked off 2026 with a batch of updates that feel intentionally … Continue reading The HubSpot updates you don’t want to miss from January 2026
