Tag Archives: From

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange

GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange →

Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn

Economic Downturns

By Grace Carroll March 15, 2023 Days after Silicon Valley Bank’s dramatic collapse, and just one day before Meta slashed another 10,000 employees, Vimeo’s chief product officer Ashraf Alkarmi, 776 partner Cristina Apple Georgoulakis, and Slack senior vice president Rob Seaman talked to Fast Company about the grim economic outlook surrounding Silicon Valley, … Continue reading Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn →

5 tips to reduce your job search stress—and stop you from sabotaging yourself

Job Search

By Andrew Fennell March 10, 2023 The prospect of a new job can be very exciting, but actually securing the role can be a lot less fun. With so much to consider and your future riding on the outcome, it’s easy to become stressed when searching for a job, no matter how experienced … Continue reading 5 tips to reduce your job search stress—and stop you from sabotaging yourself →

From Composable Experiences to Composable Enterprises

Business Development

From Composable Experiences to Composable Enterprises Deepak Anupalli / 03 Mar 2023 In a world where tech and accessibility are all-pervasive, enterprises recognize “customer experience” as the real brand differentiator. In particular, the digital face of the brand. Whether it be an employee onboarding app, new account creation for banking, a consumer online banking … Continue reading From Composable Experiences to Composable Enterprises →

Will Consumers Buy Products Based On Recommendations From ChatGPT?

Consumer Behavior

Will Consumers Buy Products Based On Recommendations From ChatGPT? by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2023 Research companies have begun to publish data on what people really think about ChatGPT. And so the transformation of search has begun. With so many changes expected for Google Search and Microsoft Bing, marketers need a sense … Continue reading Will Consumers Buy Products Based On Recommendations From ChatGPT? →

Ad Service Startups Will Emerge From Thousands Of Tech Layoffs

Advertisement Platforms

Ad Service Startups Will Emerge From Thousands Of Tech Layoffs by Laurie Sullivan @lauriesullivan, February 20, 2023 Nearly two months into the new year, more than 93,000 workers across U.S. tech companies have been laid off in mass job cuts. The numbers from Crunchbase News include Twilio’s 1,500-person cut, DocuSign’s 680-worker cut, and Wix’s 370-person layoff announcements last … Continue reading Ad Service Startups Will Emerge From Thousands Of Tech Layoffs →

Women of color are leaving the workforce and vanishing from unemployment statistics

Women In Business

By Grace Carroll February 10, 2023 Over 200,000 Black and Latina women have disappeared from the workforce since the beginning of the pandemic, according to a new survey on workplace inequity from Hue and The Harris Poll. Many of these women have stopped looking for new jobs, making them invisible to unemployment statistics and … Continue reading Women of color are leaving the workforce and vanishing from unemployment statistics →

Twitter is making millions of dollars from previously banned accounts, report says

Twitter Verification

Elon Musk will offer ‘amnesty’ to banned Twitter accounts amid more layoffs Kris Holt @krisholt Twitter owner and CEO Elon Musk says a “general amnesty” for banned accounts will begin next week for those who “have not broken the law or engaged in egregious spam.” He polled users on whether Twitter should offer the … Continue reading Twitter is making millions of dollars from previously banned accounts, report says →

Intuit: 79% of Black business owners have experienced racism from a customer

Racism

By Shalene Gupta February 07, 2023 Black businesses could add a potential $190 billion to the economy, but according to a new survey, Black entrepreneurs still face considerable social inequity. Business software company Intuit QuickBooks surveyed 2,000 business owners in the United States, half of whom were Black, to gain insight into the Black entrepreneurial … Continue reading Intuit: 79% of Black business owners have experienced racism from a customer →

How to create a CDP worksheet from your use cases

Content Creation

Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet. Greg Krehbiel on February 14, 2023 The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, … Continue reading How to create a CDP worksheet from your use cases →