By Trent Dyrsmid, Published October 7, 2014 In this post, I will provide a comprehensive inbound marketing audit for Etherios. This example is full of details and examples of the right and wrong ways to do things. I have also shared a number of the tools that I used to do my analysis. Before we … Continue reading What You Can Learn from Etherios’ Inbound Marketing Strategy
By Michelle Atagana: Managing Ed. Oct 07 2014 Last year the newly launched Nendo Ventures release its report on the Kenyan social media landscape. The report highlighted 15 key trends that is shaping and informing the Kenyan social media landscape. It also provided some insights into how Kenyans behave on social and their consumption … Continue reading Kenyan Twitter from A to Z: everything you need to know about ‘Kitter’
October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small businesses improve their marketing, and do more business. In honor of Small Business Month, we’ve also compiled some of our favorite success stories from small businesses in Canada. These businesses have achieved impressive … Continue reading 4 Email Marketing Tips From Successful Canadian Business Owners
With 57,716,969 followers and counting, Katy Perry is taking the Twittersphere by storm. Although Justin Bieber held the title for some time, Katy’s loyal fan base of “Katy Cats” has made her the most followed user on Twitter. In an interview with Ellen DeGeneres late last year, Katy shed some light on her infamous social … Continue reading Social Media Marketing Lessons From Katy Perry
Here’s what a select group of content influencers have to say about promoting content in today’s content marketing landscape. Content promotion is becoming equally as important as the quality of content itself. A marketer may have an amazing and relevant article to share with the world on the Internet, but if it’s not being distributed … Continue reading Advice & Inisghts On Promoting Your Written Content From 4 Thought Leaders
Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information … Continue reading 7 Key Strategies to Generate More Leads from Social Media
We’ve all made big time decisions based on the quality of design. Yet—in a time of shrinking budgets and the pressure to deliver value for the dollar, it can be hard to justify spending money on prettiness. So how do businesses measure the return on investment (ROI) of design? If you did a little research, … Continue reading The True ROI of Design: A Closer Look at Research from Around the World
This week, I am working on really opening up my mind to some new ideas. I will be getting a chance to listen to some great marketing presentations and networking with some of the best people in marketing. In order to do this, I must focus less on my own “marketing knowledge” and open my … Continue reading Marketing from the Heart
Having a website is a must in the world of business today, with more and more people now researching, deciding and often buying online, which means that for any firm a website really is a vital part of their overall marketing strategy. Although it will vary from industry to industry, if you are missing out … Continue reading 5 Ways To Get More Interaction From Your Website
HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results provide interesting insight into the ongoing evolution of the modern marketing ecosystem. The sixth annual report contains data gleaned from more than 3,500 marketing and sales professionals surveyed, to uncover what … Continue reading 10 Key Takeaways for Modern Marketers from Hubspot’s State of Inbound 2014 (Report)
