How to translate marketing into hard numbers and proving its worth beyond providing a sales spike. Sarah C. Weiss on August 15, 2024 Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, … Continue reading Measuring marketing’s impact: From metrics to growth
20% of your tools drive 80% of your results, but how do you determine which tools they are? Gene De Libero on August 14, 2024 This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle … Continue reading 7 strategies for getting the most from your martech stack
Echo AI’s technology is helping Centerfield turn a jumble of unstructured verbiage into actionable customer data. Kim Davis on August 9, 2024 “Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve … Continue reading How Centerfield is sifting insights from millions of phone calls
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024 As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
August 04, 2024 Research reveals the unequal cognitive effort of household chores is harming women’s mental health Researchers studied the invisible dimension of household labor: the cognitive effort that goes into anticipating needs, planning, organizing, and delegating household tasks. BY The Conversation When you think about household chores, you likely think of actions: scrubbing the dishes, … Continue reading Research reveals the damage to mental health from an invisible dimension of household chores
August 03, 2024 4 key lessons about leadership transitions from President Biden passing the torch to VP Kamala Harris A leader’s ability to step aside, suspend their own ego, and give space to their successor signals to the organization that there is little to fear and reason to be hopeful. BY Jessica Bigazzi Foster In life, … Continue reading 4 key lessons about leadership transitions from President Biden passing the torch to VP Kamala Harris
CPSC says Amazon is responsible for hazardous items from third-party sellers The retailer will have to recall products from its Fulfilled by Amazon program. anna washenko Wed, Jul 31, 2024 REUTERS / Reuters The US Consumer Product Safety Commission has determined that Amazon is responsible for hazardous or defective products sold by third-party … Continue reading CPSC says Amazon is responsible for hazardous items from third-party sellers
Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024 After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies
Microsoft Blocked From Reddit Content, Declined To Play By Rules by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2024 Reddit recognizes that its user-generated content and the ideas behind it have become a valuable source of information for millions — similar to the awareness of what user-generated content could lead to in the early days … Continue reading Microsoft, Other Search Engines Blocked From Indexing Reddit Content
